2014 Hyundai Sonata Gls on 2040-cars

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Hyundai poaches another BMW M exec to run high-performance N division

Hyundai has poached a third executive for its N high-performance division from the ranks of BMW's M department. Thomas Schemera, a 31-year BMW veteran, will head the High Performance Vehicle & Motorsport Division that Hyundai just inaugurated on March 1. Schemera's job will be to "oversee strategy, product planning, sales and marketing for the new division." He will make the most of the transfer from Hyundai Motorsport to the road cars developed by the N division, and work to boost the brand. Schemera has the same boss at N that he did at M: Albert Biermann, the first M exec Hyundai snagged in 2015. After Biermann came Fayez Abdul Rahman, installed at the Genesis brand, who had previously developed platforms for the BMW 7 Series, X models, and M vehicles. Rahman spent the last phase of his BMW tenure in charge of M Equipment, M Sport Packages, and BMW Individual. Although he's undoubtedly busy with his VP job in charge of Genesis architecture development, we hear Hyundai plans to develop some kind of "N Sport" appearance and performance items for release later this year — a middle step in the same vein as M Sport and Audi S-line — and Rahman could certainly help. Schemera brings proven chops when it comes to moving standard and specialty hi-po offerings; as VP in charge of sales and dealer development in China, Schemera oversaw a four-fold increase in BMW and M sales in the four years from 2005-2008. He ended his run as head of BMW M and BMW Individual in the Americas. Although there's but one N product for sale now, the slate is full, and Hyundai looks ready to spend the time and money to seize every opportunity. BMW on the other hand, might soon turn into that tormented significant other regarding its M personnel: "So ... why did you let Hyundai like your Instagram post? Do you like Hyundai? Do you follow them back?!" Related Video: Featured Gallery 2019 Hyundai Veloster N: Detroit 2018 View 16 Photos Image Credit: Drew Phillips / Autoblog Auto News BMW Hyundai Performance bmw m albert biermann

Biden says U.S. is willing to continue talks with South Korea on EV subsidy

SEOUL — President Joe Biden has expressed willingness to continue talks with South Korea over recent U.S. legislation that denies subsidies to most foreign makers of electric vehicles (EVs), an official from Yoon's office said on Wednesday. Biden gave the assurance in a letter to South Korean President Yoon Suk-yeol, who had asked the U.S. president last month for help to allay Seoul's concerns that the new U.S. rules would hurt South Korea's automakers. "We assess that President Biden reaffirmed his understanding of our concerns through a personally signed letter .... it shows Biden's willingness to be considerate towards South Korean companies in the future," the official said. The Inflation Reduction Act, signed by Biden in August, requires EVs assembled in North America to qualify for tax credits in the United States, but excluded Hyundai Motor Co and its affiliate Kia Corp from EV subsidies, as they do not yet make the vehicles there. As a result, only about 20 EVs qualify for subsidies under the new rules. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Government/Legal Green Genesis Hyundai Kia EV tax credit

Hyundai Sonata successor to seek evolution, not revolution

Hyundai hit a home run with its current-generation Sonata midsize sedan, so don't expect the Korean automaker to make revolutionary changes when its replacement comes out for the 2015 model year. The four-door sitting in showrooms today was launched in 2010 with radical new lines that marked a big departure from its rather bland predecessor. Even with stiff competition from the Honda Accord, Ford Fusion and Toyota Camry - all newer designs than the Sonata - sales have been strong. Consumers embraced its new design language, taking home a record 230,605 units last year.
"I think we found a design language that works, the 'Fluidic Sculpture' stuff, so I would say (the new styling) is not pulling back in any way. It's more continuing to refine on that same trajectory that we're on," John Krafcik, Hyundai U.S. CEO, told WardsAuto in a recent interview. Consumers don't seem to be fazed by the its age either. "A lot of consumers are just entering (the) midsize (segment) for the first time. They don't see (the Sonata) as a three-year-old car. They see it as, 'Whoa, that's a pretty good-looking midsize car,' so it's doing quite well," added Krafcik.
Sonota sales have been down over the last few months, but Krafcik says that is a reflection of the automaker's decision to increase production of its Elantra compact at the Montgomery, Alabama, plant - where both are built - and a limited supply of its mid-grade GLS Sonata model.