2014 Hyundai Sonata Gls on 2040-cars

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Super Bowl car commercials: Follow along as we riff on them live

Join Autoblog editors Sunday starting around 6:30 p.m. ET as we react to all of the car commercials during the game. We know Hummer, Porsche, Hyundai and others will have splashy ads, and naturally, there's usually a few surprises. Whether you're a Chiefs or 49ers fan — or don't care about football — the commercials are always a highlight. And for us, the car spots are the most intriguing. Weigh in with your own thoughts in the comments section. Let's kick off.   FIRST QUARTER Editor-in-Chief Greg Migliore liveblogs the first quarter. F9 We'll count this as a car commercial. The latest edition of the Fast & Furious looks like it well, will have cars. We'll punt on further comment. PORSCHE I like it. Creative. Sort of a Night at the Museum feel. The guards stage a theft and then a car chase. The Taycan looked good. Get fired up — the future for Porsche is electric. The spot is meant to illustrate how fun that can be. I don't need any convincing.    SECOND QUARTER Associate Editor Byron Hurd is liveblogging the second quarter.  HYUNDAI Hyundai checked in super early with their Sonata "Smaht Pahk" commercial, which manages to score points for being both cute and clever while also being a fairly good commercial in a vacuum. We saw it last week, so there were no surprises here, but we enjoyed it nonetheless.  Fun note: If you go to the Sonata landing page on Hyundai's web site, you can choose "plain old English" or "the Boston way" for your language; the latter will translate the page. Enjoy.  FORD Hi ho, West Coast Editor James Riswick here. Apparently, the guys in Detroit didn't get the Mustang Mach E ad featuring Idris Elba and a whole boat load of awesome old Mustangs. Pretty sure it's bound to be viewed the exact same way as the car itself: traditionalists will be aghast, while non-car people will be intrigued by a new, all-electric, crossover version of one of the few cars they've heard of.  GENESIS They're coming more rapidly now. Genesis gets some love thanks to Chrissy Teigen and John Legend; this was another known quantity, but Hyundai's luxury brand managed another solid entry here thanks to its choice of stars. Teigen and Legend got the chance to throw back to the latter's "Sexiest Man Alive" honors, which Teigen often teases him for. Another solid all-around spot.  GMC/HUMMER Are there just no surprises left? Don't tell me; I know the answer. LeBron James fronts the revived Hummer, which will be an EV sold as a GMC.

Kevin Hart tracks his daughter's Genesis in Hyundai Super Bowl ad

As the official automotive sponsor of the NFL, Hyundai has a massive advertising presence during Super Bowl 50, including four commercials premiering before or during the game. A newly released spot titled First Date markets the Genesis sedan (soon to be the Genesis G80) with humor by casting comedian Kevin Hart as a concerned dad who spies on his daughter's date. The commercial highlights Hyundai's Blue Link Car Finder that lets owners track their vehicle from a smartwatch. Hart uses it to follow his daughter on her date in increasingly absurd ways. By the end of the spot, he's hanging off a helicopter to keep an eye on her. This is also the second automotive ad to use a Queen song this year. Where Hyundai's commercial uses Another One Bites the Dust, Honda picks Somebody to Love for its Ridgeline spot. The 60-second commercial airs during the pre-kick time slot and joins Ryanville and The Chase among Hyundai's Super Bowl ads. The still unreleased Better premieres during the pre-game and shows the automaker's desire to improve its vehicles and customer experience. Related Video:

Hyundai reveals a fourth, autonomous flavor of Ioniq

Hyundai added a fourth variant of the Ioniq line at this year's Los Angeles auto show, but this one isn't headed for production just yet. It's an autonomous concept that Hyundai is using to develop affordable, integrated hardware and software. Integrating all the hardware is something Hyundai is quite proud of, particularly the positioning of the lidar system in the front bumper. Hyundai says moving the lidar gear to the bumper allows the Ioniq "to look like any other car on the road and not a high school science project." We wonder if that statement was directed to Ford and its autonomous Fusion prototypes. The three lidar sensors are combined with a variety of other systems aboard the autonomous Ioniq. A number of the sensors are already going to be installed on production Ioniqs, including the radar for the car's Smart Cruise Control and the lane-keep assist cameras. The car's blind-spot radar will also be used for lane changes. Hyundai says by using these existing parts, implementing autonomous technology should be simpler and cheaper. These standard Ioniq sensors are all supplemented with a GPS antenna, high-definition mapping data, and a three-camera system installed just behind the windshield for detecting pedestrians, lane markings, and traffic signals. The car isn't just for show either. Hyundai has three of the autonomous Ioniqs testing in South Korea, alongside a pair of autonomous hydrogen fuel cell Tucsons. The company will also bring two autonomous Ioniqs to the 2017 Consumer Electronic Show. The cars will be there to give rides to the media. Related Video: Featured Gallery Hyundai Autonomous Ioniq concept View 19 Photos Image Credit: Hyundai Green LA Auto Show Hyundai Technology Emerging Technologies Autonomous Vehicles Sedan 2016 LA Auto Show hyundai ioniq