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2018 Hyundai Tucson Sport introduced with new engine

The 2018 Hyundai Tucson Sport its getting its own exclusive engine to help separate it from the rest of the Tucson lineup. It will also get some bragging rights over rivals like the Toyota RAV4. Now, don't get too excited and imagine yourself racing Mustangs and Camaros in your Hyundai-badged compact SUV. The Tucson Sport comes exclusively with a 2.4-liter 4-cylinder engine that delivers 181-horsepower and 175 lb-ft of torque. This does make the Tucson Sport the most powerful variant in the Tucson range - though the differences are pretty modest. The standard 2.0-liter four-cylinder offers 164 hp and 151 lb-ft of torque, while the optional 1.6-liter turbocharged four serves up 175 hp and 195 lb-ft. Coupled to a six-speed automatic transmission with a SHIFTRONIC manual mode, buyers have a choice of front- or all-wheel-drive. Standard features on the Sport include 19-inch alloy wheels, blind spot warning, proximity key with push-button start, a leather wrapped steering wheel and shift-knob, and dual-zone automatic temperature control. The 2018 Tucson Sport in front-wheel-drive format starts at $25,150, while the Sport equipped with AWD has a starting MSRP of $26,550. This puts the Sport model right in the middle of the Tucson range, which stretches from the base SE model at $22,550, upward to $30,825 for the Limited trim fitted with the turbo four-cylinder and AWD. Related Video: Hyundai SUV hyundai tucson

Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."

Hyundai, Kia looking to cut costs

Hyundai and Kia are off to roaring starts in the United States this year, underscored by Kia's best sales month ever in May. But globally the situation for the South Korean siblings hasn't been nearly so positive. Recently, they reported their fourth consecutive quarter of decreasing operating profits worldwide, and now they're "making efforts to cut costs," according to a statement in a joint email obtained by Bloomberg. However, the companies aren't detailing where they would make the cuts or how much they want to save. The amount could be significant, though. An unnamed Hyundai senior executive reportedly told a South Korean newspaper that the business might be aiming for up to 30 percent in reductions. According to Bloomberg, Hyundai and Kia are facing falling total sales worldwide. Making the situation worse is that the strong Korean won versus the weaker Japanese yen gives competitors an advantage. The automakers also angered investors enough last year to prompt a stock buyback after paying $10 billion for the land for a future headquarters. The prognosis doesn't look utterly dire, though, and new products are on the way. For example, the Hyundai Santa Fe is being refreshed in South Korea, and the next-gen Elantra debuts at this year's Los Angeles Auto Show. There's also the Creta on the way for foreign markets. Additionally, several models are still awaiting the green light, including a Hyundai Genesis-based luxury crossover, a compact CUV, and the Santa Cruz unibody pickup. Meanwhile, the Kia GT is reportedly close to production, too. Related Video: