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Hyundai mulling new Lexus-fighting upscale crossover

The idea of Hyundai marketing a luxury automobile might have seemed ridiculous a decade ago, but that was before the Genesis sedan, Genesis coupe and Equus came along. Now that buyers seem more accustomed to the notion of an upscale Hyundai, the Korean automaker is said to be considering launching a luxury crossover to take on the likes of the Lexus RX and Cadillac SRX.
The report comes from our compatriots at Edmunds, who spoke to Dave Zuchowski, head of Hyundai's North American unit, who said that the project is not yet part of the company's plan, but that "it is something under consideration."
The last time Hyundai entered that territory was with the Veracruz (pictured above), a model that was sometimes compared to but ultimately failed to compete with the Lexus RX when it was sold between 2006 and 2011. The Veracruz was effectively replaced by the seven-passenger Santa Fe with which it shared its underpinnings. This new project being considered would similarly be based on the latest Santa Fe, and the challenge Hyundai is facing once again would be to position it as a sufficiently upscale product to warrant a premium sticker price.

Kia Sedona and Hyundai Tucson recalled for hood latches

The Basics: Hyundai and is Kia division have issued two recall notices, both for similar issues. The larger of the two affects 219,800 units of the 2006-2014 Kia Sedona minivan built between June 15, 2005, and April 04, 2014. The second relates to 81,000 examples of the 2016 Tucson crossover manufactured from May 19, 2015, to March 14, 2016. The Problem: In both cases, the secondary hood latch may not properly secure the hood in place and keep it from opening while under way. Injuries/Deaths: None reported. The fix: Dealers will replace the secondary hood latch, or in the Sedona's case, maybe just clean and lubricate the latch, as needed. Both campaigns are set to begin next month. If you own one: Make sure you don't accidentally release the primary hood latch while driving or the secondary latch may not do its job. Related Video: RECALL Subject : Secondary Hood Latch may Bind and not Latch Report Receipt Date: JUN 01, 2016 NHTSA Campaign Number: 16V389000 Component(s): LATCHES/LOCKS/LINKAGES Potential Number of Units Affected: 219,800 Manufacturer: Kia Motors America SUMMARY: Kia Motors Corporation (Kia) is recalling certain model year 2006-2014 Kia Sedona vehicles manufactured from June 15, 2005, through April 04, 2014. In the affected vehicles, the secondary hood latch may bind and remain in the unlatched position when the hood is closed. CONSEQUENCE: If the primary latch is inadvertently released and the secondary latch is not engaged, the hood could unexpectedly open while driving, increasing the risk of a vehicle crash. REMEDY: Kia will notify owners and dealers will replace the secondary hood latch or clean and lubricate the latch, depending on the vehicle's location and the condition of the latch. These repairs will be performed free of charge. The recall is expected to begin on July 25, 2016. Owners may contact Kia at 1-800-333-4542. Kia's recall number is SC134. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. ## RECALL Subject : Secondary Hood Latch may Disengage Report Receipt Date: MAY 24, 2016 NHTSA Campaign Number: 16V348000 Component(s): LATCHES/LOCKS/LINKAGES Potential Number of Units Affected: 81,000 Manufacturer: Hyundai Motor America SUMMARY: Hyundai Motor Company (Hyundai) is recalling certain model year 2016 Tucson vehicles manufactured May 19, 2015 to March 14, 2016.

Hyundai brings US troops to the Super Bowl, virtually

Hyundai waited until after the game ended to show off its most impressive Super Bowl commercial. Through the magic of technology, Hyundai brought troops from a US Military Base in Zagan, Poland, right into Houston to watch the game, along with their families. Hyundai reportedly bought the first three 30-second commercial spots after the game ended – and in this case, considering that this was the first Super Bowl in history to go into overtime, the Korean automaker certainly got its money worth. In addition to Corporal Trista Strauch, Specialist Erik Guerrero and Sergeant Richard Morrill, and their families, the commercial featured ex-NFLers Joe Montana and Mike Singletary. We don't know exactly how Hyundai was able to pull it off in real time, but the end result was pretty impressive. To see how it all went down, check out the commercial above. Related Video: