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Hyundai and Genesis launch Job Loss Protection programs for new buyers

In 2009, to help new owners through The Great Recession, Hyundai created what it called Hyundai Assurance and Assurance Plus programs. Together, the allowed new buyers to return their cars within 12 months in case of an involuntary layoff, and made up to three car payments for new buyers in the same jobless boat. With the novel coronavirus Covid-19 already creating similar effects to the financial crisis, Hyundai has reinstated its Assurance Job Loss Protection program, and brought Genesis in on it with Genesis Cares Job Loss Protection. Hyundai will make up to six months of payments for anyone who buys or leases a new Hyundai from a Hyundai dealer, financed though Hyundai Capital, between March 14 and April 30, 2020 if the owner or lessee loses their job any time this year. The relief is available to any customer, regardless of employment history. On top of that, anyone who buys a new Accent, Venue, Kona, Elantra, Elantra GT, Tucson, or Santa Fe before April 30 and finances through Hyundai Capital can ask to have their payments deferred for 90 days. The Genesis Cares Job Loss Protection program provides the same benefit, covering anyone who takes home a new Genesis at a Genesis dealer, financed through Genesis Capital, from March 14 to April 30. Any involuntary termination through the end of this year can qualify for having up to six months of payments taken care of. Those who elect to buy a G70 sedan and finance through Genesis Capital before April 30, 2020 can request to have payments deferred for 90 days. For more information on the programs, check out the Hyundai and Genesis web sites. Related Video:

2018 Hyundai Elantra GT starts at just over $20,000

The soon-to-be-released 2018 Hyundai Elantra GT hatchback finally has pricing, and it is quite competitive. It starts at $20,235 for the base model with a manual transmission, with the automatic adding an extra $1,000. That puts the base, manual Elantra GT at a few hundred dollars less than the Honda Civic hatchback and Ford Focus hatchback, and a couple thousand less than the Chevrolet Cruze hatchback. The base, manual Elantra GT also comes nicely equipped even in the base model. It features 17-inch alloy wheels, keyless entry, heated side mirrors, a rearview camera, cross-traffic alert, and an 8-inch touchscreen infotainment system with Apple CarPlay and Android Auto. Under the hood is a naturally aspirated 2.0-liter four-cylinder making 161 horsepower, and it can be coupled to the standard six-speed manual or a six-speed automatic. View 52 Photos The 2018 Elantra GT Sport starts at $23,250 with the six-speed manual, while an extra $900 nets a seven-speed dual-clutch automatic transmission. The extra cost brings significantly more performance and features. Under its hood is the familiar turbocharged 1.6-liter four-cylinder good for 201 hp and 195 pound-feet of torque we already enjoyed in the Forte5 SX and Elantra Sport sedan, but for significantly less than the manual Forte5 SX we drove. The GT Sport also swaps the standard GT's torsion bar rear suspension for a coil-spring multi-link setup for improved handling. Braking improves, too, with larger discs behind 18-inch alloy wheels. Inside, the GT Sport gets leather upholstery, heated sport seats, dual-zone automatic climate control, blind-spot detection, and a proximity key with push-button start. The Elantra GT has a number of comfort and safety features available as options, though most of the latter are only available on the Sport. Lane-change assist, panoramic sunroof, and a seven-speaker sound system with subwoofer are available on both standard Elantra GT and GT Sport. Lane-keep assist, forward collision with automatic emergency braking, and adaptive cruise control that can stop the car completely and restart. Hyundai previously announced that Elantra GTs would arrive at dealers this summer, so they should be on lots soon. Related Video: Featured Gallery 2018 Hyundai Elantra GT Hyundai Hatchback Economy Cars hyundai elantra gt hyundai i30

Hyundai mulling new small CUV under Tucson

Hyundai maintains it can barely build enough of its core models to satisfy North American consumers, but that doesn't mean it isn't keen to expand its offerings to capture developing segments of the market. According to Edmunds, one of those expanding niches could be the burgeoning subcompact crossover segment. The website quotes Hyundai North America president and CEO John Krafcik as acknowledging his company is "very under-represented" in crossovers, the market's hottest vehicle type.
With the discontinuation of the Veracruz, Hyundai is down to two CUV nameplates, Tucson (pictured) and Santa Fe, the latter of which covers two segments with a two-row Sport and long-wheelbase three-row model. And while Hyundai commands seven percent of the US sedan market, the company estimates it only has two percent of the truck segment.
And while Krafcik stops short of confirming a new model, he acknowledges "a new segment is emerging" underneath the Tucson and says, "I think it's something to look at." At the moment, the subcompact softroader segment remains small and somewhat amorphous, with tiny CUV offerings like the Buick Encore, Nissan Juke, and now-discontinued Suzuki SX4 illustrating that there are a lot of different ways to package and market such a vehicle.