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Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.

Hyundai recalls over 419k vehicles in three campaigns

General Motors is the undisputed king of recalls for 2014. No one is going to contest this point. The American company is far from the only one with vehicles that need fixing, though, as Hyundai has announced another recall totaling 419,000 vehicles in three separate campaigns.
The majority of the vehicles affected come from the Santa Fe family, where 225,000 of the model year 2001 to 2006 CUVs will need their front springs replaced. It seems that the early Santa Fe's coils can rust and crack when subjected to frosty temperatures and the road salt that so often accompanies them. Should they fracture, it's possible that a crash would be the end result.
As this is an issue linked to road salt, only Santa Fes sold in 20 states - from Maine to Iowa and Wisconsin to West Virginia - are affected. Vehicles sold in Washington, D.C. are also covered in the recall.

Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.