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How feasible is Hyundai's HCD-15 Santa Cruz pickup?

When the silk finally slipped off Hyundai's HCD-15 Santa Cruz concept at the Detroit Auto Show on Monday, it was tangible, four-wheeled confirmation following years of rumors that the Korean automaker has been investigating the pickup market. Yet despite strong early critical and online reception, the likelihood of a production Hyundai pickup remains muddy at best. To be clear, Hyundai officials tell Autoblog there's nothing remotely production-ready lurking below the Santa Cruz's skin – it's a what-if concept designed to gauge customer reaction. But company officials say Hyundai is seriously investigating the possibility of a production pickup, and the company firmly believes that there's a market for a small, efficient unibody truck. According to John Krsteski, Manager at Hyundai Design North America, who spearheaded the project, Hyundai "is spending a lot of time right now still going through some studies on which types of platforms – whether it's a unique platform. It could be based on something like a Tucson ... we've looked at several different options." While Krsteski indicated that a platform hadn't been arrived at – and would likely need modifications – he says "it's definitely feasible." The Santa Cruz concept has a number of eye-catching features that would seem tough to produce – namely the slide-out rear bed extender that Krsteski says was influenced by the drawer-style ovens and dishwashers increasingly found in high-end kitchens. "We've had a couple of engineers in the studio and we did some study models on it, and we do think it's feasible – especially based on how we could package that inside there." With the extension in place, the small bed is large enough for a motocross bike to fit in on an angle. So what's next for the Santa Cruz? Hyundai has some internal studies it has completed and others that remain ongoing, and the company will work to gauge consumer response to the vehicle at auto shows and other events. Hyundai Motor America is clearly excited about the California-born project, but the toughest hurdle to a production pickup will likely be getting approval from headquarters in Korea. To that end, we've been led to understand that it was both telling and strategic that the Hyundai press conference was packed with Korean executives, who were on-hand in part to gauge media reaction to the Santa Cruz.

2017 Hyundai Elantra First Drive [w/video]

Here's the thing: It's tough to get excited about a mainstream compact car. We tried. Hyundai's latest Elantra is better than the last Elantra, a car that got few people excited. Not a ton has changed, but there's fresh sheetmetal, improved efficiency, and more options than before, all on top of a revised chassis. That's kind of the trend in new cars these days. The last one was fine, this one is more fine. The Elantra engineers at least resisted the urge to make the car larger. Its interior and cargo volume figures are within tenths of last year's figures, which means they once again put the Elantra into the EPA's midsize bracket. With that comes a midsize feature set, including a few items no other "compact" car offers. For now, Hyundai is offering the 2017 Elantra in base SE and top-of-the-line Limited trims. Both come with a 2.0-liter four-cylinder (more on that below). The SE offers a Popular Equipment Package that most people will want and many will choose (hence the name). It includes a seven-inch touchscreen head unit with Android Auto and Apple CarPlay functionality, as well as a rearview camera, automatic headlamps, audio controls on the steering wheel, Bluetooth, cruise control, heated side mirrors, 16-inch wheels, and a hood insulator to keep some engine noise from making it to your ears. An SE tech package adds things like blind-spot monitoring and rear cross-traffic alert. For now, Hyundai is offering the 2017 Elantra in base SE and top-of-the-line Limited trims. Step up to a Limited, and you get leather, a power driver's seat, 17s, and a bunch of other stuff. The Limited also unlocks option packages: one that revolves around an eight-inch nav touchscreen and another that adds safety items like radar cruise control and auto braking with pedestrian detection. That last one is a segment exclusive, if you're keeping score at home. To get all of the stuff you can't in any other car in this class, you'd be shopping in the next segment's price range anyway. And speaking of segment firsts, cars with the proximity key (SE with Tech Package and above) come with a hands-free trunk release. It lets you pop the trunk lid by just standing near it with the key, but it only releases it and doesn't fully open wide like on some cars with power trunk open and close. So it sort of solves a problem. The engine and available transmissions are nothing groundbreaking. In contrast to the features, the engine and available transmissions are nothing groundbreaking.

Hyundai bringing 1,000-hp Genesis Coupe to SEMA

Hyundai has just unleashed its first volley at the SEMA crowd in the form of the Genesis Coupe you see above, and it's a duesy. By partnering with the powertrain gurus from Bisimoto, Hyundai has managed to cram a thousand horsepower into this highly accessorized black and blue machine, using a mill based on the naturally aspirated Genesis Coupe 3.8 R-Spec engine block.
The big powers are a pair of Bisimoto/Turbonetics BTX6462 turbochargers, which are joined by a full set of aftermarket internals that include new connecting rods, camshafts, forged pistons, fuel pump and fuel injectors, and a massive intercooler. With all that power, the chassis was going to need some updates, such as a complete roll cage and a custom coilover suspension setup.
As is expected from a SEMA show car, there is a bespoke graphics and bodywork package, highlighted by a carbon fiber hood and decklid. Check out the two images provided by Hyundai and the press release below for all the details.