2011 Hyundai Sonata Limited Sedan 4-door 2.4l on 2040-cars

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Hyundai pushes performance in Canadian Super Bowl ad

We keep seeing automakers put their Super Bowl ads online ahead of time, and here's one more to add to the list, although with a twist. The Internet might be the only place for many people to check out Hyundai's commercial because the spot is only playing in Canada during the game. The one-minute ad, titled Welcome to the New Age, eschews telling a narrative like many of this year's commercials. Instead, Hyundai offers a mix of energetic music over stylized imagery of the design, production and driving of the Genesis, plus a few brief cameos of other vehicles from the brand. The result is something a lot more visceral than many of the other spots so far. Too bad so many viewers are going to miss it. Autoblog reached out to Hyundai Canada for more information on the ad. According to company spokesperson Chad Heard, there is "no plan for it to be used in the US. It is specific to Canada." The spot will air during halftime.

Hyundai is working on a real-life 'Aliens' exoskeleton

Lots of companies are working on exoskeleton suits, but most are designed to slightly increase your lifting capacity, prevent injuries or help you empathize. Not Hyundai, though – the South Korean automaker is aiming for something more extreme with a " wearable robot" that it likens to an Iron Man suit. Workers piloting the device can lift objects weighing "hundreds of kilograms," according to the company. Soldiers can also use it to pack up to 50 kilograms (110 pounds) over long distances. The suit is a juiced up version of the H-LEX "wearable walking assistant" that Hyundai introduced last year. Unlike that lightweight version, which is worn like a suit, the fully mechanized exoskeleton "wears" you. However, Hyundai also has another version (below) that's much more lightweight with just a mechanical spine and legs strapped to the user. That model is designed to help "paraplegics, the handicapped and the elderly," according to the company. Hyundai says the project is part of its "Next Mobility" system "that will lead to the free movement of people and things." In other words, the car manufacturer is angling the suits as transportation, where other companies, like Panasonic and Daewoo, see them strictly them strictly as worker aids. Like Hyundai, DARPA is building an exosuit for soldiers for its "Warrior Web" program. As companies like Ekso Bionics have shown, however, such robotic suits may have the highest potential as rehabilitation aids. Related Video: This article by Steve Dent originally ran on Engadget, the definitive guide to this connected life. Auto News Hyundai Technology Smartphone Future Vehicles Military

2015 Hyundai Genesis revealed in renderings

We're currently in Seoul, South Korea, checking in on the 2015 Hyundai Genesis at the automaker's headquarters. We can't yet offer any driving impressions, but at least we can share a few renderings of what the new sedan will look like.
As you can see, practically everything above the beltline has been carried over almost untouched from the HCD-14 Genesis Concept we saw earlier this year. The front-end styling, on the other hand, is a complete departure from current Hyundai design language. Note the large, upright grille and the more dynamic headlights and fascia.
There's still no word as to when Hyundai will officially debut the 2015 Genesis, but it won't be a long wait.