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Next Hyundai Genesis to get HTRAC all-wheel drive

Hyundai's Genesis sedan has been quite the sales success since it first launched in 2008 as a 2009 model, but its rear-wheel drive nature has limited its sales appeal in cold-weather states versus competitors like Audi, BMW, Cadillac and Mercedes-Benz, all of whom have offered all-wheel drive in their lineups for years now. We've been hearing that Hyundai has had plans to remedy this shortfall for some years now, and we finally have official confirmation that four-corners-driven traction is coming for the second-generation Genesis.
Dubbed "HTRAC," Hyundai isn't saying much about the new system, other than noting it will offer "select driving modes for a sophisticated and tailored driving experience" and that it will also electronically control the torque split between the car's front and rear axles. HTRAC was developed all over the world, including on the Nürburgring and on Korea's Yeongam Formula One circuit, as well as winter testing in Europe. Oh, and in case you didn't already figure it out for yourself, the "H" in the name stands for "Hyundai" and "TRAC" is short for "Traction."
No word yet on when the system will become available, but Hyundai promises that the second-generation Genesis will make its world debut in its home market later this year. Although no official images or further details have been revealed yet, an undisguised look at the 2015 sedan came to light yesterday, suggesting a reveal is imminent.

Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

Is it time for the car-based trucks to return?

Back in 1957 Ford began producing the Ranchero. In 1959 the El Camino made its debut. In time, other manufacturers would execute their own version of the "Car Truck" anomaly. Dodge, Subaru, and Volkswagen would all join in the category before eventually ceasing production for the United States. Although production ran longer overseas, including Australia, where the "utes" were very well received, in the United States the last ute offering, the Subaru Baja, would cease production in 2006. The manufacturer offerings were very diverse. Powerplants ranged from 4 to 8 cylinders. The number of driving wheels were also diverse. Some were 2 wheel drive, others 4 wheel drive. Even more differentiation could be found in how the manufacturers decided to pursue the utility portion of their vehicle by providing either a unibody architecture for improved mileage, or a solid chassis for extra load bearing capacity and better towing ratings. Here's a brief (not comprehensive) production history of ute history in the United States... Chevy El Camino/ GMC Caballero: 1959-1960 then 1964-987 Dodge Rampage/ Plymouth Scamp: 1982-1984 Ford Ranchero: 1957-1979 Subaru Brat: 1978-1987 Subaru Baja: 2003-2006 Volkswagen Rabbit Sportruck: 1978-1984 That brings us to 2017. Trucks are huge sellers for manufacturers. However, miles per gallon ratings are huge concerns for those same manufacturers. So, automakers are looking to increase the efficiencies of their products to make them more palatable to the increasingly green conscience buying public. Enter a ute revival. A reborn unibody ute would meet that need as it would have the mileage numbers more closely tied to a car than a truck. It seems that I'm not the only one thinking this way. Hyundai has identified the emptiness of this car truck niche, looked at its own portfolio, and recognized the lack of pickup trucks. Fixing that emptiness is one of their concerns. So, they have viewed the active traditional pickup market, while also watching the unibody Ridgeline sales over in the Honda camp and determined that the niche needs to be filled with their own twist. They are rumored to have green lighted the 2019 Hyundai Santa Cruz for sales beginning in 2018. Hyundai's twist however, is that their vehicle would be based on a crossover chassis, possibly the Tucson. Remember, this is a rumor. So, it could change to a red light from the manufacturer or just as easily change to a Genesis chassis overnight.