2011 Hyundai Sonata Hybrid Sedan 4-door 2.4l on 2040-cars

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Hyundai's Genesis luxury brand not going to Europe this decade

After dipping into the premium market with the Genesis and Equus sedans, Hyundai made headlines with the planned launch of a separate premium brand, Genesis. It starts with the renamed G80 (nee Genesis) and redesigned G90 (Equus) sedans here in the US, but European consumers will have to wait. "To launch a premium brand in Europe is a challenge and it's an even bigger challenge if you don't have the products you need for the market," Hyundai Europe Chief Operating Officer Thomas Schmid told Automotive News Europe. "Europe won't see it before 2019. The main reason is we need different powertrains." Powertrains aren't the brand's only shortcoming. With the G70 – a 3 Series competitor – coming as the third showroom product, the brand also won't have a competitor in the increasingly important crossover ranks. As Schmid told ANE, "we don't yet see the right moment to do it because at the end, we want to be successful, and successful also means profitable." Initially, Genesis will launch in North America, the Middle East, China, and South Korea. Pushing back the European launch to 2019 or 2020 should give Genesis some breathing room, ANE reports. By that point, the company will offer six different vehicles, including two CUVs. According to Schmid, the brand would launch in Europe with just five vehicles. At halfway through 2016 and nothing but the G70 on the radar, expect an aggressive product launch schedule in the coming years if Genesis is going to stick to that timeline. Related Video: Featured Gallery Genesis Hybrid Sport Sedan Concept View 10 Photos News Source: Automotive News EuropeImage Credit: Genesis Genesis Hyundai Crossover Luxury

We check out Hyundai's HRL exoskeleton, a robotic mobility suit for paraplegics

Hyundai makes some of the largest vehicles in the world – to wit, 185,000-ton ships with 56-foot high engines making power at 84 rpm – but its R&D division has found enough human-factor synergy with autonomous vehicle development that they're now working on robotic exoskeletons. We were recently introduced to two of these devices: the HRL designed to increase mobility and therefore quality of life for paraplegics; and the WEX, designed to assist in repetitive-motion lifting. Both of these machines are powered by replaceable lithium-ion battery packs with a 4-hour run time and 40-minute recharges. The HRL robotic legs are designed for people 64 to 71 inches tall and less than 250 pounds. The aluminum segments are adjustable in centimeter increments over a 10-cm range, and the 22.4-inch width means it would fit in many long-haul aircraft forward seats. With the 4.4-lb battery pack, the HRL weighs about 41 pounds. There are six 50:1 reduction-gear actuators, two pelvic actuators rated at 224 pound-feet of peak torque with 60-degree range of motion, and two hip and knee with 112 lb-ft peak, 180 degrees and twice the rotational speed of the pelvic motors. Twenty sensors control it all with default speed of just under a mile per hour and a top speed of 1.5 mph, and step length can be adjusted by smartphone via Bluetooth. One of the accompanying crutches has four thumb buttons much like a video-game controller, though they're experimenting with simpler inputs including a joystick. The crutch communicates with the leg unit over a few feet of distance via Zigbee wireless protocol, with security layers added for both obvious reasons and to ensure two users in the same vicinity won't transmit to the other's unit. An HRL can help you sit, stand, walk or climb and descend stairs; it will also stand on its own, simplifying the process of putting it on. Your correspondent is outside the design height limits so rather than do any impromptu CG research we deferred to colleague Chris Davies of Slashgear for impressions wearing it: "It grips tightly, the support would be comforting, and it delivers good posture. It does take some getting used to – when it first lifts up a leg to move it forward you do feel like you're going to fall over – but once you establish a gait and stop over-thinking it becomes much easier." Indeed, he never fell over and most who tried established a rhythm within a few minutes, if not a 1.5-mph sprint.

Trump wants a trade deal, but South Korea doesn't want US cars

SEOUL - US auto imports from the likes of General Motors and Ford must become more chic, affordable or fuel-efficient to reap the rewards of President Donald Trump's attempts to renegotiate a trade deal with key ally South Korea, officials and industry experts in Seoul say. Meeting South Korean President Moon Jae-in last week in Washington, Trump said the United States would do more to address trade imbalances with South Korea and create "a fair shake" to sell more cars there, the world's 11th largest auto market. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." While imports from automakers including Ford, Chrysler and GM more than doubled last year largely thanks to free trade deal which took effect in 2012, sales account for just 1 percent of a market dominated by more affordable models from local giants Hyundai and affiliate Kia. Imports make up just 15 percent of the overall Korean auto market, and are mainly more luxurious models from German automakers BMW and Daimler AG's Mercedes-Benz, which also benefit from a trade deal with the European Union. "Addressing non-tariff barriers would not fundamentally raise the competitiveness of US cars," a senior Korean government official told Reuters, declining to be identified because of the sensitivity of the subject. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." TASTE BARRIER In Korea, US imports are seen as lagging German brands in brand image, sophistication and fuel economy, industry experts say. US imports do have a competitive advantage in electric cars: Tesla Motors' electric vehicles are seen as both environmentally friendly and trendy, while GM has launched a long-range Bolt EV. US Commerce Secretary Wilbur Ross had cited a quota in the current trade deal as an obstacle to boosting imports. The quota allows US automakers to bring in each year 25,000 vehicles that meet US, not necessarily Korean, safety standards. Should GM, for example, decide to bring in more than its quota of one model - the Impala sedans - it would cost up to $75 million to modify the cars to meet Korean safety standards, the company told its local labor union. Asked about non-tariff barriers, a spokesman at GM's Korean unit said removing them could expand the range of models the company can bring in from the United States. No US company, however, has yet to make full use of the quota, industry data shows.