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Luc Donckerwolke steps down as head of Hyundai Group design

Automotive News got hold of "an internal note" declaring that Hyundai Group design chief Luc Donckerwolke is stepping down today for "personal reasons." After ex-Volkswagen Group pen Peter Schreyer took over Kia design in 2006 and began the South Korean automaker's renaissance, Donckerwolke became the next VW Group design emigre to head east in 2015. He began his tenure in charge of Hyundai and Genesis, then took over as group design head when Schreyer stepped back from day-to-day operations in November 2018. Donckerwolke pushed for emotional products and brands that didn't look like different-sized versions of one another, dividing the trio of company makes into sexy and sporty Hyundai, young and cool Kia, and haute couture Genesis. Two of the three brands are on their way. Kia's got some top products but is still tweaking its formula.  The Belgian's design resume stretches back to his first job at Peugeot in 1990, where he stayed for two years before moving to Volkswagen. That's where things get good, a 23-year run including work on the first-generation Skoda Octavia and Fabia, the Audi A2, A4 Avant, and R8 Le Mans race car, the Lamborghini Diablo VT, Gallardo and Murcielago, and the Bentley Flying Spur among many others. Credits at Hyundai include the Kona and Palisade, and at Genesis, the G80 and G90 sedans and the GV80 crossover. Considering Donckerwolke's background, it's no surprise to hear he opined for a Genesis supercar within a year of arrival at Hyundai, and had ideas about what he wanted to do. He said at the 2016 New York Auto Show, "I won't reveal the secret now because it's still my baby! Obviously, yes, this is part of the interest of designing a brand, being able to create [supercars]. It's not just something which we'll do, let's say a rational traditional project, but there will be some highlights." It's too bad we'll miss that. Hyundai Group bosses won't name a successor yet, leaving SangYup Lee as head of design at Hyundai and Genesis and Karim Habib, the ex-BMW and ex-Infiniti designer hired last year, in charge of Kia design. Donckerwolke issued a statement that read in part, "It's been an honor and privilege to contribute to the shaping of the future of Hyundai, Kia and Genesis.

2014 Hyundai Veloster Turbo gets stripped-down, lower-cost R-Spec model

We Autoblog staffers have had our ups and downs with our long-term 2013 Hyundai Veloster Turbo, but there's no question that the cheeky three-door hatchback has got its proponents. Case in point: at the recent driving event for the fire-breathing SRT Viper TA, none other than Ralph Gilles sauntered over to have a closer look at the matte grey Veloster we'd driven out to the track that day. Gilles had lots of praise for the Veloster styling; not out of line with similar sentiments we've heard all year long.
We digress slightly, but the larger point is that there still seems to be a lot of interest in the Veloster, and Hyundai has plans to fully explore potential new marketplace niches for the car with this all-new, 2014 Veloster Turbo R-Spec.
Following on with the formula for R-Spec models to date, the new Veloster is not a higher-performance Turbo, but rather one that is more affordable. The theory goes that a de-contented Veloster Turbo hits the sweet spot for those who are interested in tuning the car for performance, a group that will probably not need the higher spec comfort and connectivity content that the standard Turbo ships with.

Hyundai ups price of 2014 Sonata Hybrid slightly to $26,000

Hyundai is hoping prospective car buyers won't quibble with a 1.3 percent price hike for its Sonata Hybrid this year. Heck, the South Korean automaker brought the price down a year ago, so everyone's theoretically almost even. Or so they hope. Hyundai is boosting the base MSRP on the 2014 hybrid sedan by $350 to an even $26,000, with the top-of-the-line version now priced at $30,750. The company's probably feeling pretty confident after coming off its best sales year ever in the US. Last year, Hyundai boosted unit sales by 2.5 percent to almost 720,800 units domestically. Oddly, Sonata sales fell enough last year for Elantra to become Hyundai's new best-selling model in the US. And the company doesn't break out sales of the Sonata Hybrid (don't feel bad, sister company Kia doesn't break out hybrid sales figures for its twin Optima either). A year ago - and after a very public lowering of fuel economy numbers - Hyundai increasing the Sonata Hybrid's fuel efficiency while cutting its price, and even arranged for bigger cargo space to boot. Specifically, the 2013 model-year Sonata Hybrid increased fuel efficiency to a 36/40/38 miles per gallon split while cutting its price by $200 to a base MSRP of $25,650. Check out Hyundai's press release on the 2014 Sonata Hybrid below. 2014 Sonata Hybrid Refreshes Interior With New Standard Premium Features and Maximizes Electric-Only Driving Efficiency Hyundai Continues Industry-Exclusive Hybrid Lifetime Battery Warranty FOUNTAIN VALLEY, Calif., March 4, 2014 /PRNewswire/ -- Hyundai Motor America has announced pricing for the 2014 Sonata Hybrid, starting at $26,000 for the extraordinarily well-equipped Sonata Hybrid and $30,750 for the range-topping Sonata Hybrid Limited. Hyundai Motor America will continue to offer an industry-exclusive Hybrid Lifetime Battery Warranty on the 2014 Sonata Hybrid. 2014 SONATA HYBRID PRICING Model Engine Transmission MSRP Sonata Hybrid 2.4L Atkinson 4-cyl. Hybrid 6-Speed A/T $26,000 Sonata Hybrid Limited 2.4L Atkinson 4-cyl. Hybrid 6-Speed A/T $30,750 Freight Charges for the 2014MY Sonata Hybrid are $810 and not included in the prices above. The 2014 Sonata Hybrid continues to demonstrate Hyundai's commitment to innovation with its advanced Hybrid Blue Drive architecture, which features a powerful 35 kW electric motor, 47 kW Lithium Polymer battery pack and an optimized hybrid operating strategy.