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2015 Hyundai Genesis earns IIHS TSP+ [w/video]

Hyundai has just earned itself another Top Safety Pick+ award, following on the success of the Elantra way back in August 2013. The Insurance Institute of Highway Safety has certified the new, second-generation Genesis luxury sedan as a TSP+ following a successful round of crash testing.
The Genesis secured the prestigious ranking with the help of a "good" rating in the notorious small-overlap front crash test. Data from dummies showed that there was a low risk of serious injury in the 40-mile-per-hour impact.
Beside the small-overlap test result, the Genny scored a "superior" on the frontal crash test, while the moderate overlap, side, roof strength and head restraint scores were "good."

This is the Genesis I've been waiting for

In November Hyundai finally confirmed everyone's years long suspicion and announced the creation of its own global luxury brand, naming it the obvious choice, Genesis. The press release revealed a few important details, the biggest probably being that six models will be under the new brand by 2020. We can already account for at least two of these models as newly branded Equus and Genesis sedan models (possibly the coupe as a third) but we are left wondering for the rest. There is a strong argument for the Azera, as it was recently cut from Hyundai's line-up and the obvious choice of bringing in some ever important crossover models, especially while remembering the Veracruz experiment. The newly minted luxury name adds another player to an ever crowded high-end market, but a growing one, where there is room for deviation from the pack. Can Hyundai fill that niche and crack a historically expensive market to enter? I think so. Part of the Genesis plan is in crafting a proper luxury buying environment, what it calls its "hassle-free customer experience." It is unclear if this will mean fixed market pricing and no-negotiating terms but we can certainly draw that conclusion. As much as consumers claim they don't want to hassle, past attempts at fixed pricing have had mixed results. Though, with the emergence of Tesla as a real luxury contender using that kind of pricing model, maybe it's something thats time has finally come. When Hyundai introduced the Equus to the American market they placed an emphasis on the customer experience, requesting that each Equus qualified Hyundai dealership assign an "Equus Champion" to specifically handle all Equus inquires and follow a meticulously designed sales process. This salesperson had to take extra online training and pass multiple choice tests to maintain their position to sell Equus. Hyundai knows that customers buying a $60,000 vehicle expect a different experience than those buying a $30,000 one. The former group is more in tune to the concierge experience, a complete envelopment of the buyers attention and needs. Hyundai achieved this with personal on call attention from the Equus Champion, who went so far as picking up the customers vehicle well after purchase, dropping off a Genesis sedan loaner, and taking care of the entire vehicle service process (included free of charge of course) without barely any customer involvement.

Hyundai will add smaller crossovers and make the Santa Fe and Tucson bigger

At the LA Auto Show, Hyundai North American CEO Dave Zuchowski detailed plans to change the all-important crossovers in the company's lineup to better suit the ravenous tastes of American CUV shoppers, Automotive News reports. There are two important aspects: up-sizing existing crossovers, and introducing new small crossovers beneath them. With regard to the first part, Zuchowski said that the Santa Fe and related Santa Fe Sport will both grow in size, and differentiate from each other – which is good, because consumers are generally confused about how the five-seat Sport relates to the seven-seat Santa Fe. In the future, the regular Santa Fe will grow to become an eight-seat crossover, and the Sport will also grow and be redesigned as a more rugged-looking Jeep competitor, AN reports. Along those lines, Zuchowski says the company will change the name of the Santa Fe Sport to reduce confusion and better communicate its market position. The Tucson will grow a bit, but won't be significantly reimagined. The report also indicates that Hyundai also plans on introducing a B-segment crossover in 2018 – that is to say, a competitor to vehicles like the Honda HR-V and Jeep Renegade. We had previously reported that a B-segment crossover was on the way but didn't have timing. Further down the road, an even smaller A-segment crossover will be introduced. These new vehicles will be on sale by 2020, as will the revised Santa Fe and Tucson lines. Related Video: