2010 Hyundai Sonata Gls on 2040-cars

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Is Hyundai's conservative new Sonata struggling out of the gate?

"But so far, Sonata sales are up compared with last year even while we're still ramping up to full speed," - Jim Trainor
According to Reuters, the redesigned-for-2015 Hyundai Sonata is not enjoying the same degree of success in the early going as the previous sixth-gen model, which proved to be one of the most important models in the company's history and ushered in the company's so-called "Fluidic Sculpture" design language that we still see today. Citing a recent review from The New York Times that called the car's more conservative styling "bland" and "boring," Reuters also points to analysts who claim the higher price of the new Sonata, as well as smaller rebates and incentives, are hurting sales. Honda and Toyota both offered anywhere from $600 to $800 more on the hoods of their Accord and Camry sedans last month.

Hyundai: Ryanville

Ryanville is a commercial about a town full of Ryan Reynolds clones, and two smitten women driving around in a brand new Elantra who can't help but gawk at the actor because he's everywhere. This is a great ad if you like Ryan Reynolds, as these two women (and many other people) do. Hyundai also wants to remind you that if you're distracted by Ryan Reynolds, the Elantra's active Automatic Emergency Braking with Pedestrian Detection will help prevent you from running his handsome clone over. Vote for this one if you like the commercial, Ryan Reynolds, or both. Marketing/Advertising Hyundai Super Bowl Commercials 2016 super bowl ad

Facelifted Genesis G70 spied in new photos

The updated Genesis G70 was spotted testing on the road in Europe, and spy photos shared with Autoblog depict a prototype wearing significant camouflage that could be hiding some big updates to Hyundai's luxurious newcomer.  Mid-cycle refreshes are often nip-and-tuck affairs, but the extent of the coverings on this prototype suggest that Genesis has more in store for its compact luxury sedan than a fresh set of LEDs and some delicately re-drawn bumpers.  According to our spies, there may even be revisions to the materials used in the unibody and exterior panels to reduce weight and improve both efficiency and performance. The sedan's manual transmission is expected to live on for at least another model year, but whether it will carry over to the face-lifted model remains to be seen.  While both the head- and taillights on this prototype do appear to be new, we expect the G70's list of updates to be far more comprehensive, including updated powertrains and chassis updates. One of Hyundai's latest generation of turbocharged four-cylinders making at least 290 horsepower and 310 pound-feet of torque is even rumored to be making an appearance. Currently, the four-cylinder engine in the G70 makes 252 hp and 260 lb-ft. Based on Hyundai's estimates for the Sonata N-Line, the G70 could be getting a boost of nearly 40 horsepower and 50 pound-feet of torque. Those numbers might be conservative, as the G70's rear-wheel drive platform will take more readily to extra power than the Sonata's front-wheel drive setup. Increased power from the turbo four would make the 365-horsepower, twin-turbo 3.3L V6 less of an upgrade, but we suspect Hyundai will massage the 6's output to keep the natural order of things intact.  Related Video: