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2018 Hyundai Elantra GT Sport Quick Spin | More than just affordable

A few months ago, a discussion at Autoblog HQ led to the term mildly spicy. Cars like the Honda Civic Hatch, the Volkswagen Golf and Mazda3 aren't quite GTI or Focus ST-level hot hatches, but they still provide a great mix of fun, practicality and affordability. The Hyundai Elantra Sport fits the same basic mold, minus the hatchback. That's why we were so eager to get behind the wheel of the new Elantra GT Sport. Same premise, better form factor. The Elantra GT and sedan aren't as closely related as their name might suggest. The GT is actually based on the European i30 hatch, which is why the styling for the two models differs both inside and out. Think Volkswagen Golf and Jetta. The suspension tuning is also slightly different, but both cars share the same turbocharged 1.6-liter inline-four, mated to either a six-speed manual or a six-speed dual clutch transmission. It's good for 201 horsepower and 195 pound-feet of torque. That's roughly equal to the new 2017 Honda Civic Si, though the Honda weighs a few hundred pounds less than the Elantra. Still, the Elantra GT Sport feels just as quick as the Civic Si, even with the weight penalty. Minimal turbo lag means peak torque arrives at just 1,500 rpm. From there, power comes on smoothly, with all 201 horses running free at 6,000 rpm. The smooth shifter and well-placed clutch are a perfect match for the engine, even if it's not quite as slick as the Honda's. The dual clutch is a $1,000 option, but stick with the manual unless you really can't deal with three pedals. Michigan roads are known for being flat, straight and pockmarked. Thankfully, Hyundai managed to find some decent pavement just outside of Ann Arbor. The Elantra GT Sport uses MacPherson struts with twin-tube shocks up front with a multi-link independent suspension with monotube shocks out back. The standard Elantra GT uses a torsion beam out back, so the difference is noticeable. The ride is on the comfortable side of sporty. The car dealt with rough pavement well, though these were the best Michigan conditions we could have hoped for. It doesn't react quite as quickly as a Civic Si or Volkswagen GTI, but it feels right on par with with Civic Hatch Sport. Body roll is minimal and, given enough leeway, you can get the back end to rotate slightly when lifting off the throttle. There's mild understeer, but nothing egregious.

Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.