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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Hyundai recalls 10k Genesis Coupes for detached driveshafts

Hyundai has issued a recall for 10,800 examples of the Genesis Coupe. The problem with vehicles affected rests with the differential, which may have been misaligned with the crossmember of the rear suspension. In such a case, the bolts securing the differential may loosen, and could lead to the driveshaft disconnecting entirely, resulting in the complete loss of propulsion. The recall specifically affects certain models manufactured between December 28, 2011, and April 6, 2015. The problem is only with those units fitted with the six-speed manual transmission and not the eight-speed automatic. To address the problem, owners will be asked to bring their Genesis Coupes in to their local dealer to "verify the proper assembly of the differential." The Genesis Coupe was first introduced in its home market back in 2008, and arrived in North America the following year as a 2010 model. The most recent revision happened in 2013 – the model year with which this recall begins. A completely new model is expected to arrive soon as part of the new Genesis luxury sub-brand's lineup. Related Video: RECALL Subject : Rear Suspension Bolts may be Loose Report Receipt Date: NOV 16, 2015 NHTSA Campaign Number: 15V756000 Component(s): POWER TRAIN , SUSPENSION Potential Number of Units Affected: 10,800 Manufacturer: Hyundai Motor America SUMMARY: Hyundai Motor America (Hyundai) is recalling certain model year 2013-2015 Genesis Coupe vehicles manufactured December 28, 2011, to April 6, 2015, equipped with manual transmissions. In the affected vehicles, if the differential and the suspension rear crossmember were not properly aligned during vehicle assembly, the bolts that secure the differential may loosen. CONSEQUENCE: If the rear differential loosens from its mounting position, the driveshaft may disconnect from the differential, resulting in a loss of propulsion and an increased risk of a crash. REMEDY: Hyundai will notify owners, and dealers will verify the proper assembly of the differential, free of charge. The recall is expected to begin on January 11, 2016. Owners may contact Hyundai's customer service at 1-855-671-3059. Hyundai's number for this recall is 135. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Hyundai planning pure electric Genesis model

The market for luxury EVs is set to grow bigger by at least one model. The latest is set to come from Genesis, the new luxury brand launched by Hyundai. The news, according to Reuters, was revealed by the brand's chief executive Manfred Fitzgerald at the Busan Motor Show in South Korea. "We will definitely go as Genesis brand down the road of alternative propulsions and it is very, very obvious that EV is definitely on the map," said Fitzgerald "I think full electric cars will be the future in the auto industry." The executive stopped short of providing further details or a timeline for the EV's eventual launch, however it's not the first alternative powertrain the brand will offer. The G80 (pictured) is set to gain a diesel version to join the existing gasoline model, aimed principally at the vital European market that Genesis' key rivals call home. The electric Genesis would join a growing field of luxury EVs. Faraday Future is taking aim at Tesla, German automakers like Audi, BMW, Mercedes, and Porsche are expected to launch upscale electric vehicles – and others are likely to follow. Fitzgerald recently signed on as Senior Vice President at the Hyundai group to oversee the Genesis brand, having previously served as branding chief at Lamborghini. He is one of a number of Westerners recruited by Hyundai's vice chairman and heir apparent Chung Eui-sun, the impetus for the upscale brand's launch, alongside the likes of designer Luc Donckerwolke and performance engineer Albert Biermann. Related Video: