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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Second-generation Hyundai Veloster spied with same asymmetric doors

Until we saw these photos, the future of the Veloster didn't look especially bright. It's entering its fifth year on sale with no major updates, and no announcements for a replacement. It also was killed in the UK three years ago when it wasn't selling well. However, these photos show that Hyundai hasn't given up on it. At first glance, it looks very much like the current model, but closer inspection reveals some differences. Up front, the hood looks lower, and it tapers down to what seems to be an exaggerated version of the "cascade grille" Hyundai has implemented on the Elantra GT, and new Sonata. The headlights look slimmer, and there seem to be fewer busy, "quirky" lines. Moving backward, we find the same asymmetric door layout consisting of one door on the left, and two on the right. On the right side, the rear door handle is still tucked in the corner of the window. The glass area on the right also appears a bit larger thanks to a lower edge that stays lower for longer. At the rear, the camouflage is at its heaviest, but interesting details still show through. The rearmost glass seems to be more steeply raked. We can't tell if there's still glass on the top of the hatch, but considering the evolutionary nature of this car's design, we would expect the same amount of hatch glass. The taillights have adopted the slim and wide look of other recent Hyundai's. The center-exit exhaust remains, too, but it looks a bit smaller, and no longer has an obvious split in the middle. On either side of the bumper are auxiliary vents, likely fake. Besides the low sales and limited updates, another reason we questioned the future of the Veloster was its unremarkable driving dynamics. While forgivable in the base model, it was an issue on the Turbo, which simply wasn't fun enough to recommend over competitors. We're glad to see Hyundai will give it another shot, though, since the world can always use more quirky and interesting automobiles. Hopefully this next one will drive better. And who knows, it might even spawn a crazy mid-engine, rear-drive version. Related Video:

Hyundai i30 N: This is the 271-horsepower hot hatch we won't get

Hyundai has finally taken the wraps off of its very first N-badged car, the i30 N, along with many of the car's features and specs. Visually, the car has subtle changes including larger grilles in the front bumper, a front spoiler with red trim, black headlight housings, new side skirts, a larger rear wing, and a more sculpted rear bumper. The car can also be fitted with either 18- or 19-inch wheels. Inside you'll find heavily bolstered seats, blue buttons on the steering wheel for driving modes, blue stitching on the seats and trim, and aluminum pedals. Performance-wise, the i30 N should be pretty potent with a turbocharged 2.0-liter four-cylinder making 271 horsepower and 260 pound-feet of torque. That's nearly 20 more horsepower than the Focus ST, and about 50 horsepower more than the GTI Sport. The Focus ST does have 10 more pound-feet of torque, and the GTI Sport roughly matches the twist output. The i30 N channels its power through a six-speed manual transmission and electronic limited-slip differential to the front wheels only. View 6 Photos To make the most of all this power, Hyundai bestowed an array of electronic aids. The sportier suspension features electronically adjustable shocks to improve ride or handling depending on preferences. An automatic rev matching system is included for flawless, smooth, quick downshifts. The i30 N also has a variable exhaust system for quiet cruising or loud hustling. All of the above features along with steering feel and stability control sensitivity can be adjusted by selecting one of the car's five driving modes: Eco, Normal, Sport, N, and N Custom. There's even a launch control function. Unfortunately, we won't be getting Hyundai's hot hatch here in America, despite the fact that we already have a version of the regular i30 in the form of the Elantra GT. But we know that Hyundai is working on an N version of the Veloster, and we expect that N car to make the trip Stateside. It will probably have the same engine found in the i30 N, just in a funkier body. And if it has the same engine, we wouldn't be surprised if it comes with most of the i30 N's handling upgrades and gizmos. Related Video: Hyundai Hatchback Economy Cars Performance hyundai elantra gt hyundai i30 Hyundai N