2006 Hyundai Sonata Gls on 2040-cars

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Why Toyota's fuel cell play is one big green gamble

Imagine going to the ballet on Saturday evening for an 8 pm performance. The orchestra begins warming up shortly before the show, but it turns out the star performer isn't ready at the appointed time. The orchestra keeps playing, doing its best to keep the audience engaged and, most importantly, in the building. It keeps this up until the star finally shows and is ready to dance ... which turns out to be ten years later. That's a Samuel Beckett play. It's also how many observers, analysts, alt-fuel fans and alt-fuel intenders feel about the arrival of hydrogen fuel cell vehicles (FCVs) – the few of them who are still in the building, that is. Toyota's hydrogen development timeline rivals that of the US space program. In fact, within the halls of Toyota alone, research on FCVs has been going on for nearly 22 years, meaning that one company's development timeline for FCVs rivals that of the US space program – it was 1945 when Werner von Braun's team began re-assembling Germany's World War II V2 rockets and figuring out how to launch them into space and it wasn't until 1969 when a man set landing gear down on that sunlit lunar quarry. The development of the atom bomb only took half as long, and that's if we go all the way back to when Leo Szilard patented the mere idea of it, in 1934. Carmakers didn't give up on hydrogen in spite of the public having given up on carmakers ever making something of it, so there was a good chance that hydrogen criers announcing the mass-market adoption of periodic chart element number two one would eventually be right. Now is that time. And Toyota, not alone in researching FCVs but arguably having done the most to keep FCVs in the news, isn't even going to be first to market. That honor will go to Hyundai, surprising just about everyone at the LA Auto Show with news of a hydrogen fuel cell Tucson going on sale in the spring. The other bit of thunder stolen: while Toyota's talking about trying to get the price of its offering down to something between $50,000 and $100,000, Hyundai is pitching its date with the future at a lease price of $499 per month ($250 more than the lease price of a conventional Tucson), free hydrogen and maintenance, and availability at Enterprise Rent-A-Car if you just want to try it out. We've seen and driven Toyota's offering and we all know its success doesn't depend on cross-shopping, showroom dealing and lease sweeteners.

Hyundai Super Bowl ads use humor, Ryan Reynolds to sell 2017 Elantra

If you watch the Super Bowl on Sunday, expect to see a lot of Hyundai advertising. The South Korean automaker has two spots set to air during the game and two others that will premier before kick-off. The in-game commercials are now online, and they both use humor to market the 2017 Elantra. Ryanville (above) is an odd commercial about a town full of Ryan Reynolds clones, and two smitten women drive through the village to gawk at the actor. It's a forgettable ad unless you really like Reynolds, but Hyundai gets plenty of opportunities to show off the Elantra, including features like the available pre-collision braking. If you want something with a little more action, watch The Chase (below). Angry bears run after a frightened couple, and the Elantra's voice-activated start feature allows the people to get out of trouble in the nick of time. The ad finishes with a little humor to lighten the mood. This commercial still isn't memorable, but it's the better one of this pair. Hyundai hasn't released either ad for before the Super Bowl yet. First Date will star comedian Kevin Hart in a spot for the Genesis sedan, and Better will highlight the automaker's desire to improve its vehicles and customer experience. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S.

Recharge Wrap-up: Tow-charging a Tesla, Hyundai Tucson Fuel Cell taxis in Paris

Watch a Tesla charge another Tesla by towing it. Bjorn Nyland has found yet another way to explore what Teslas can do, this time by towing a Model S behind a Model X to recharge the sedan's battery. While it's not the most efficient method of charging, it's definitely one way you could help out a stranded electric motorist in a time of desperation. The single-motor S was couldn't quite hit its regen capacity of 60 kW because of the towing speed. Nyland suggests a dual-motor Tesla in tow might be able to capture more energy. Check out the video above, and read more at Teslarati. Paris-based taxi startup STEP (Societe du Taxi Electrique Parisien) will use 60 Hyundai Tucson Fuel Cells in its fleet. These will replace internal combustion taxis on Paris roads. Hyundai says that its Tucson Fuel Cell taxi fleet presence in Paris will increase from five vehicles to up to several hundred in coming years. Read more from Hyundai. Montreal is installing 50 new EV chargers, with a goal of 1,000 by 2020. The new chargers are in addition to 50 built downtown in August. "Our administration has bet on the electrification of transportation, with a view to being the first electric metropolis in North America," says Montreal Mayor Denis Coderre. The 50 new stations are spread out throughout seven boroughs of the city. Read more at Green Car Congress, or from the City of Montreal (in French). Denver will add 200 electric vehicles to its city fleet by 2020. The city plans to save $800,000 over the next decade due to the switch, as it starts to replace aging vehicles with electric ones starting in 2018. "Both financially and from the environmental perspective, it puts the city in a leadership position," says Denver Energy and Transportation Administrator Tyler Svitak. The city currently employs three EVs in its fleet. Read more at Hybrid Cars, or from The Denver Post. Related Gallery Hyundai Tucson Fuel Cell STEP Taxi Service News Source: Teslarati, YouTube: Bjorn Nyland, Hyundai, Green Car Congress, City of Montreal, Hybrid Cars, Denver Post Government/Legal Green Hyundai Tesla Green Automakers Electric Videos recharge wrapup