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John Krafcik stepping down as Hyundai CEO, replaced by VP of sales

Hyundai Motor America has announced that its affable president and CEO, John Krafcik, will be stepping down from his post on January 1, at the completion of his contract. He'll be replaced by the current executive vice president of sales, David Zuchowski.
Krafcik has helmed Hyundai through a product renaissance that's seen the Korean automaker go from budget afterthought to household name in less than a decade, launching stylish new models and expanding into new markets. "On behalf of Hyundai Motor Company, we sincerely thank John for his visionary leadership and relentless pursuit of customer satisfaction, which has driven Hyundai's record growth over the past five years," said Im Tak Uk, the COO and executive vice president of HMA's parent company, Hyundai Motor Company.
"It's been a sincere privilege and honor to lead Hyundai Motor America over the past five years, and I am confident that with Dave's succession, our brand will continue to expand and thrive for years to come," said Krafcik in a Hyundai press release, available below. "We have many of the best and brightest employees in the business coupled with a committed and talented dealer network that will continue to pay dividends."

All the Hyundai Santa Cruz needs now is the green light

Ever since Hyundai took the wraps off the Santa Cruz concept nearly a year ago, we've been closely watching to see if the Korean automaker would put it into production. The signs have been looking good, but this could be our clearest indication yet. According to the company's North American product planning chief, the road ahead is clear for the compact pickup. "We're very anxious to do something with the idea," Mike O'Brien told AutoGuide. "The engineering feasibility work has been done," and 18 months of preparation have already gone into laying out the business case. Now all it needs is the green light from the head office. Hyundai unveiled the Santa Cruz concept – codenamed HCD-15 – at the 2015 Detroit Auto Show. The design calls for a compact pickup crossover, similar in concept to the Honda Ridgeline, but smaller. It would be targeted towards young customers interested in outdoor activities who don't want to track the elements inside their vehicle along with their mountain bikes, kayaks, surfboards, and snowboards. If approved, the Santa Cruz would likely share its underpinnings with the Tucson crossover. Hyundai sells a good 50,000 Tucsons each year in the US, and the Santa Cruz is estimated to match (if not exceed) that number, helping Hyundai double its sales based on the same platform. The Santa Cruz is also tipped to be Hyundai's first diesel model in America. "The diesel is the most promising because of the fuel economy it delivers," said O'Brien. "It best matches in our research of what these customers are looking for... Outstanding fuel economy, good torque and good driveability."

Hyundai to offer new shopping service with money-back guarantee

The internet has made purchasing a car easier than ever before. There are dozens of websites, including Autoblog, that have apps and search tools to help find and compare new car prices. Still, the idea of actually walking into a dealership to deal with haggling, trade-ins, financing and paperwork still seems daunting. Starting soon, Hyundai will be streamlining much of that process with its new Shopper Assurance program. The new service helps knock out much of the legwork before you even step into a dealer. There's even a money-back guarantee. With Shopper Assurance, potential customers can search Hyundai inventory with "market prices" listed. That price includes the car's MSRP minus incentives and other dealer discounts. Most of the paperwork for the purchase can be done online. This includes valuing a trade-in, applying for financing, checking credit scores and calculating payments. Test drives can be scheduled online and can be done anywhere, including a customer's home or office. The most interesting part of the new service is the three-day money back guarantee. If for some reason a customer isn't satisfied, they can return the car for full refund. That said, there are a couple of caveats. The car must have fewer than 300 miles on the odometer since purchase and a dealer must inspect the car for damage or wear. The new service will launch later this year in Miami, Orlando, Dallas and Houston and will roll out in 2018 nationwide. Related Video: