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Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.

Hyundai, ARK Performance combine for SEMA-bound Legato Genesis Coupe

The latest body-kitted Hyundai Genesis Coupe scheduled to appear at the Specialty Equipment Market Association (SEMA) show in Las Vegas is the ARK Performance Legato Concept. In a nod to performance fiends, Hyundai built a stroker V6 good for 400 horsepower and 425 pound-feet of torque to really set the coupe off.
The extra power is a very good thing when one considers how fast the Legato Coupe looks. Speaking of the Italian musical term "legato," it translates to "tied together," and it was the theme ARK adhered to when it designed the car. In ARK's words, the the Legato conveys "the seamless integration of exotic design, tuned performance and luxury coupe interior ambience."
ARK's body kit includes front and rear bumpers, side skirts, deck lid and "wide-body cues." The 3.8-liter V6 was stroked to 4.0 liters courtesy of JE pistons, connecting rods and a billet steel crankshaft. ARK supplied an intake system and headers, and bolted on a lightweight pulley kit. An ARK oil cooler keeps the engine running at the right temperature. The tuning company also bolted on one of its dual-mass flywheels and carbon clutch kit to handle the extra power.

2014 Hyundai Elantra gets new 2.0L engine, Sport model, tweaked styling

Most of the attention at Hyundai has recently been focused on the next-gen Sonata and Genesis, but before we see either of those sedans, the automaker is giving its small car lineup a significant overhaul.
Just last week, Hyundai unveiled the refreshed 2014 Accent, and today at the LA Auto Show it's take the covers off of its updated 2014 Elantra. All three Elantra models - sedan, coupe and GT - will receive the same changes, but Hyundai has only released pictures for two of the sedan models: Limited (above) and Sport (inset).
The biggest news is that a new, more powerful 2.0-liter, direct-injected inline four-cylinder is now the standard engine in the GT and Coupe, as well as the Elantra sedan's all-new Sport trim level. This engine produces 173 horsepower and 154 pound-feet of torque, and while the 2014 Elantra GT can still be equipped with a six-speed manual or automatic transmission, the 2014 Elantra Coupe drops the option for a manual transmission; it also appears that the Elantra Sport sedan will come solely with the automatic. With the larger engine, fuel economy numbers do drop a little: all models powered by this engine receive EPA estimated ratings of 24 miles per gallon in the city. Highway estimates for this engine include 33 mpg for the GT with automatic, 34 mpg for the GT with manual and Coupe, and 35 for the Sport sedan. Sedan buyers looking for better fuel economy still have the carry over 1.8-liter engine with 145 hp, 130 lb-ft and EPA ratings of 28 mpg city/38 mpg highway.