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Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.

Hyundai shocks Korea with mid-engined Veloster concept

There are many things we love here at Autoblog, but one of the quirkiest is the mid-engined hot hatch, whether it's the Renaultsport Clio V6 or the Volkswagen GTI W12-650 concept. Unfortunately, we can never seem to get our hands on one - the former never having made the transatlantic journey and the latter remained strictly a concept. And now we've got one more to salivate over.
It's called, simply enough, the Veloster Midship concept, and Hyundai is unveiling it this week at the Busan Motor Show in South Korea. As you might have guessed, it's essentially a Veloster with the engine - a 2.0-liter Theta turbo four producing 296 horsepower - mounted behind the two seats. It's also got a lightweight aluminum suspension, a reinforced chassis and extreme aero to help that mid-mounted turbo engine do its thing.
The project was undertaken by the same team that developed the initial i20 WRC rally car, but unfortunately as Hyundai itself says in the press release below (released with the solitary image above), "The Midship is a concept only to explore possibilities for the Veloster chassis and is currently not related to any future production model." Which is a bit of a shame, but hardly a surprise.

Genesis coupe getting 3.3T and all-wheel drive

The Hyundai Genesis Coupe looks to be getting a serious jolt of performance when the next-gen model hits the market. An example was recently spotted testing that wore the label "3.3T 8AT AWD," according to The Korean Car Blog citing Korean website Team Testdrive. That designation certainly didn't take much work to interpret. The turbocharged 3.3-liter engine under the hood was likely the twin-turbo V6 that Hyundai has been developing for the next-gen Genesis sedan for 2017 or 2018. With engineering still underway, the final specs for the turbocharged mill obviously haven't been published yet. However, Hyundai America's CEO previously suggested output in the neighborhood of the 420 horsepower from the company's current 5.0-liter V8. In addition, the V6 should weigh less and provide better fuel economy. According to The Korean Car Blog, the twin-turbo V6 would likely be for an N Performance variant of the Genesis Coupe. Given the rest of the test car's label, it would presumably pair the engine with an eight-speed automatic and all-wheel drive. With 348 hp from the 3.8-liter V6 in the current model, the new mill could be quite a potent upgrade. The next-gen Genesis Coupe is rumored to take styling inspiration from the Hyundai HND-9 Sports Coupe Concept (pictured above). While remaining a two-door, it can reportedly fit four adults more comfortably inside. Spy shots earlier this year showed one testing with the current model's body but modifications to the hood and fender arches. The engine was thought to be a V8 at the time, but perhaps this twin-turbo V6 was actually in there.