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2018 Hyundai Accent First Drive Review | Simply good at under $16 grand

We test a lot of fancy, complicated cars here at Autoblog. Most of the cars that come in are high-trim with as many options as possible. That's why it was rather refreshing when Hyundai sent us its new Accent in the most basic possible form, the Accent SE. It's the bottom of the Accent line starting at $15,880. There are no options available when building one out on Hyundai's website, and according to the window sticker, the only extra added to it was a set of carpeted floor mats. The only potential problem with such a basic car is that there's nothing to make up for a poor driving experience. Thankfully, that's not the case with the Accent. It's a strong value that offers a comfortable and even sometimes fun driving experience. It even provides just enough features to not feel like a total penalty box. Exterior, interior and features Being the SE trim level, our Accent was quite unadorned. It had steel wheels with plastic wheel covers, no fog lights, nothing extraneous. Despite that, it wasn't a bad-looking little thing, sporting slightly shrunken Elantra looks that aren't too far out of proportion. Appealing to this editor was the manual transmission, which is only available on this bare-bones trim. The interior feels about as basic and cheap as the exterior, and is easily one of the weakest points of the little car. The dash and door panels look as though they were molded as one unit from the same hard black plastic. There are only a couple of light gray trim pieces to keep it from looking too bleak, but it feels like a somewhat half-hearted attempt. The good news is that Hyundai doesn't completely penalize you for picking the base trim level. You still get the necessities such as cruise control, power windows and locks, air conditioning, USB and Bluetooth connectivity, six-way adjustable seats, and even hill start assist and rear-view camera. In the Accent's cousin, the Kia Rio, you miss out on the cruise control and power windows and locks. But in the Rio's favor is a far more stylish design that shows cheap materials don't have to be drab and dull. All the Accent's controls feel good and are intuitive, though, which is something fancier cars can't often say. Engine, transmission, ride and handling Where the Accent falls short in visual impressions, it makes up for them on the drive. Most impressive is the car's ride quality. We're at the peak of southeastern Michigan pothole season, and the Accent handled it with aplomb.

Hyundai will launch pickup, more SUVs to reverse U.S. sales slide

By Paul Lienert and Hyunjoo Jin DETROIT/SEOUL — Hyundai plans to launch a pickup truck in the United States as part of a broader plan to catch up with a shift away from sedans in one of the Korean automaker's most important markets, a senior company executive said. Michael J. O'Brien, vice president of corporate and product planning at Hyundai's U.S. unit, told Reuters that Hyundai's top management has given the green light for development of a pickup truck similar to a show vehicle called the Santa Cruz that U.S. Hyundai executives unveiled in 2015. Hyundai currently does not offer a pickup truck in the United States. Hyundai also plans to launch a small SUV called the Kona in the United States later this year. People familiar with the automaker's plans said separately that Hyundai plans to launch three other new or refreshed SUVs by 2020. So-called crossovers — sport utilities built on chassis similar to sedans — now account for about 30 percent of total light vehicle sales in the United States. Consumers in China, the world's largest auto market, are also substituting car-based SUVs for sedans. People familiar with Hyundai's plans said the company plans to roll out a new version of its Santa Fe Sport midsize SUV next year, followed by an all-new seven-passenger crossover to replace a current three-row Santa Fe in early 2019 in the United Sates. A redesigned Tucson SUV is expected in 2020, people familiar with Hyundai's plans said. Hyundai's U.S. dealers have pushed the company to invest more aggressively in SUVs and trucks as demand for sedans such as the midsize Sonata and the smaller Elantra has waned, and as Hyundai has announced a shift to electric vehicles. "We are optimistic about the future," Scott Fink, chief executive of Hyundai of New Port Richey, Fla., which is Hyundai's biggest U.S. dealer, said. "But we are disappointed that we don't have the products today." Hyundai's U.S. sales are down nearly 11 percent this year through July 31, worse than the overall 2.9-percent decline in U.S. car and light truck sales. Sales of the Sonata, once a pillar of Hyundai's U.S. franchise, have fallen 30 percent through the first seven months of 2017. In contrast, sales of Hyundai's current SUV lineup are up 11 percent for the first seven months of this year. "Our glasses are fairly clean," O'Brien said.

Hyundai will launch Genesis brand in December

Hyundai is about to go global with a new, high-end sub-brand called Genesis. Rumors of this spinoff have been swirling for years, but an announcement Tuesday confirms that the Genesis brand will launch in December of this year. "To elevate and differentiate the Genesis brand from Hyundai, a distinct design identity, emblem, naming structure, and customer service offering is being established," the automaker said in a statement. A Korean report states that Genesis will kick off with a new version of the Equus, set to launch next month, called G90. The rest of the lineup will follow suit with that naming structure (Infiniti isn't using it anymore, after all). The Genesis sedan as we know it will be called G80, and a new midsize model will be G70. A luxury SUV and sport coupe will round out the range, and all six models will launch by 2020. The rear-wheel-drive, midsize sedan is expected to debut in the second half of 2017. In order to properly create an identity of its own, Hyundai is creating the Prestige Design Division. Beginning in mid-2016, this group will be lead by Luc Donckerwolke, who was formerly responsible for design at several Volkswagen Group brands, including Audi, Bentley, Lamborghini, Seat, and Skoda. Hyundai Motor Group's chief design officer, Peter Schreyer, will oversee the work of Donckerwolke's new division. Genesis will initially launch in North America, China, Korea, and the Middle East. Hyundai says it will expand to Europe and other parts of Asia as Genesis grows. "The Genesis models will provide technological innovation, excellent driving performance and luxury to customers. Every Genesis model will be created with the needs of our customers in mind, so the resulting car will perfectly meet their needs without any unnecessary burden or excess," said Woong-Chul Yang, vice chairman of Hyundai Motor. Hyundai's full announcement can be found here, or in the press release below.