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Hyundai mulling new Lexus-fighting upscale crossover

The idea of Hyundai marketing a luxury automobile might have seemed ridiculous a decade ago, but that was before the Genesis sedan, Genesis coupe and Equus came along. Now that buyers seem more accustomed to the notion of an upscale Hyundai, the Korean automaker is said to be considering launching a luxury crossover to take on the likes of the Lexus RX and Cadillac SRX.
The report comes from our compatriots at Edmunds, who spoke to Dave Zuchowski, head of Hyundai's North American unit, who said that the project is not yet part of the company's plan, but that "it is something under consideration."
The last time Hyundai entered that territory was with the Veracruz (pictured above), a model that was sometimes compared to but ultimately failed to compete with the Lexus RX when it was sold between 2006 and 2011. The Veracruz was effectively replaced by the seven-passenger Santa Fe with which it shared its underpinnings. This new project being considered would similarly be based on the latest Santa Fe, and the challenge Hyundai is facing once again would be to position it as a sufficiently upscale product to warrant a premium sticker price.

2014 Hyundai Equus

A Lesson In How To Out-Lexus The LS
I think that the new BMW 4 Series is an attractive coupe. The design is a little bit on the wrong side of "fussy" I'll grant you, and I don't particularly care for the look of the scalloped, black-bordered vents on the fender sides - functional though they may be. But for the most part, I find the coupe to be pretty pleasing to look at.
You all, by and large, do not care for the 4 Series. (For the sake of constructing my intellectual argument, I'm going to make the ridiculous statistical assumption that the 140 or so comments on our 4 Series First Drive provide a representative opinion of our readership as a whole.) In the first 24 hours after we published our review of the car, you felt moved to comment that it was "ugly," "REALLY ugly" and "a disappointment" among other, less reprintable statements of ardor.

Hyundai Mingtu revealed on billboard ahead of Shanghai

The so-called Hyundai Mini-Sonata now has a proper name. Called the Mingtu in China, this new sedan will slot in between the compact Elantra and midsize Sonata, and it sports a pretty nifty look.
We've known for a while now that Hyundai is working on a more mature version of its Fluidic styling language, the first fruits of which showed up in the latest Santa Fe, and the Mingtu seems to take that refined appearance to the next level with a refined look of creased lines, a chiseled fascia and a smooth greenhouse.
There's no indication that this car will be offered in the US market, but it's certainly possible that some of its styling elements will carry over to the next Elantra or Sonata. In any case, expect a range of 1.8- and 2.0-liter four-cylinder engines to be announced for the Chinese market when the Mingtu makes its official debut at the Shanghai Motor Show this weekend.