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VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.

Hyundai fined $17.35 million for late Genesis recall

The National Highway Traffic Safety Administration has slapped Hyundai with a $17.35 million fine for delaying a recall on the 2009 to 2012 Hyundai Genesis sedan back in 2013. The recall grew from the original figure of 27,500 units to 43,500 sedans in November of last year, and focused on brake fluid that wouldn't prevent corrosion of the hydraulic control unit.
"Hyundai remains committed to making safety our top priority, and is dedicated to ensuring immediate action in response to potential safety concerns including the prompt reporting of safety defects," David Zuchowski, Hyundai's president and CEO, said in a statement.
Hyundai originally issued a technical service bulletin warning dealers to replace brake fluid. This was expanded to a full recall following NHTSA's involvement.

2018 Hyundai Kona SEL 2.0-liter Quick Spin Review | Slow down and save money

The 2018 Hyundai Kona has certainly impressed us, at least in its turbocharged, all-wheel-drive form. It makes healthy power — 175 horsepower and 195 pound-feet of torque — to hustle around town and up on-ramps. It also has a playful chassis and suspension that provide responsive handling with minimal body roll. But Hyundai also offers the Kona with a naturally aspirated 2.0-liter four-cylinder making just 147 horsepower and 132 pound-feet of torque. And no matter what engine you choose, if you pick a front-wheel-drive Kona it'll be saddled with a primitive torsion-beam rear axle instead of the AWD's independent multi-link setup. All of this sounds like a recipe for disaster, but as it turns out, the 2.0-liter Kona is mostly as good as its force-fed iteration, just slower and cheaper. Just like the turbo Kona, the naturally aspirated models feature the same distinct styling. It's not for everyone (though this editor quite likes it), but you'll never mistake it for anything else. No other compact crossover fits so many creases, angles, gills and materials onto one vehicle. The naturally aspirated models, SE and SEL, do have smaller alloy wheels than the turbo versions, but the alloy wheels are a standard feature regardless. Inside, the interior is nearly identical as well, using the same plastics and most of the same colors. You will have to make do with cloth seats, but that's OK in our book because the houndstooth upholstery is way cooler than the plain black leather seats of the Limited and Ultimate turbo models. Ride and handling are also nearly identical to the turbo all-wheel-drive Kona. The ride is on the stiff end of compliant, the steering is quick, and turn-in is eager, even though feel is lacking. There isn't much body roll, and you can carry a decent amount of speed in corners. Admittedly, the Turbo feels more planted and confident in corners thanks to its rear multi-link suspension, but the non-turbo doesn't feel unsettled on a bumpy, curvy road. There's just no getting around the fact that it's noticeably slower than the turbo Kona. Whereas the turbo engine will whisk you away fairly effortlessly on a wave of low-down torque, the naturally aspirated engine will be buzzing away at high RPM to get you moving. While we're thankful that the engine itself has a reasonably deep note and is fairly smooth, when you ask for some oomph it gets pretty loud. Passing vehicles and running up on-ramps can be a bit grating.