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Hyundai pushes performance in Canadian Super Bowl ad

We keep seeing automakers put their Super Bowl ads online ahead of time, and here's one more to add to the list, although with a twist. The Internet might be the only place for many people to check out Hyundai's commercial because the spot is only playing in Canada during the game. The one-minute ad, titled Welcome to the New Age, eschews telling a narrative like many of this year's commercials. Instead, Hyundai offers a mix of energetic music over stylized imagery of the design, production and driving of the Genesis, plus a few brief cameos of other vehicles from the brand. The result is something a lot more visceral than many of the other spots so far. Too bad so many viewers are going to miss it. Autoblog reached out to Hyundai Canada for more information on the ad. According to company spokesperson Chad Heard, there is "no plan for it to be used in the US. It is specific to Canada." The spot will air during halftime.

Hyundai hits milestone with 10 million cars sold in US

Hyundai entered the US market in 1986, and initial success with the Excel was followed by a difficult period of quality woes. The company refused to bow out of the country, and began a turnaround. Now after nearly 30 years, the automaker is a highly respected player in the market and is celebrating the milestone of selling its 10 millionth vehicle in the US. Amazingly, just five models make up nearly 85 percent of Hyundai's lifetime US sales, and unsurprisingly the Scoupe isn't one of them. The brand's bestselling model in that time is the Sonata with nearly 2.5 million examples on the road and 24.98 percent of the company's total volume. At 24.85 percent of deliveries, the Elantra barely squeezes into second place, and the Santa Fe is a somewhat distant third with about 1.25 million deliveries. Rounding out the top five are the Excel – Hyundai's first US model – at 11.47 percent and the Accent at 11.03 percent. Since opening in 2005, Hyundai Motor Manufacturing Alabama has been responsible for a healthy portion of those 10 million total sales by assembling 2.66 million vehicles, including the Sonata and Elantra. "About 56 percent of the cars Hyundai sells in the United States are made here," company President and CEO Dave Zuchowski said in the milestone's announcement. Take a look at where Hyundai is today and at some of its vintage models in the gallery above. With volume up consecutively for the last seven years, it probably won't take another three decades for the automaker to celebrate the 20 million mark. Milestone Marks Automaker's Continued Investment in U.S. Market and Economy FOUNTAIN VALLEY, Calif., Oct. 28, 2015 – Hyundai marked a monumental milestone today, selling its 10 millionth vehicle in the United States. Having started in 1986 with a single nameplate, reaching 10 million sales is a significant achievement that showcases the success of Hyundai's continually expanding lineup. "The United States has been a key region of focus for nearly three decades, and this landmark achievement comes after years of accelerated growth and the strategic rollout of our product line," said Derrick Hatami, vice president of national sales, Hyundai Motor America. "Today serves as a testament to the design, quality and value of Hyundai's product portfolio. The American car market continues to be on the rise, with more than 17 million new car sales expected in 2015.

Hyundai reveals new Sonata Hybrid in Seoul

The wraps are off Hyundai's next-generation Sonata Hybrid after an unveiling in Seoul, South Korea, and the latest model brings an improved powertrain and slight styling tweaks. In the Korean domestic market, the Sonata Hybrid relies upon a 2.0-liter, four-cylinder gas engine producing 154 horsepower and 140 pound-feet of torque with a 51-hp electric motor providing the rest of the thrust. Hyundai isn't revealing net system output at the moment, and it isn't saying whether we will get this powertrain in the US yet. Company spokesperson Jim Trainor tells Autoblog that those details will likely be announced at the model's North American debut at Detroit Auto Show in January. Sales are expected to begin in the spring. In addition to the upgraded engine, there's an improved six-speed automatic that houses most of the hybrid components and uses a new clutch to reduce drag. The switch to an electric oil pump also removes some inefficiencies, and the battery pack underneath the trunk has been enlarged to 1.62 kilowatt hours, up from 1.43 kWh. Despite the capacity increase, Hyundai claims there's 10.5 percent more cargo room back there. The Sonata's design gets a slight rethink to improve fuel economy, too. Up front, the redone nose features a new mesh grille in a more rectilinear frame, and out back, there's a set of unique taillamps, a lip spoiler and a unique rear diffuser to go along with the full underbody cover that only the pavement sees. If anything, the new hybrid model looks more traditional to our eyes than the standard gas-powered Sonata, which comes as something of a surprise, especially as the previous-generation Sonata Hybrid was markedly more futuristic and divisive in its appearance. In any case, we expect the looks to remain largely the same for the US version, which will likely arrive wearing a 2016 model-year designation. All of the upgrades, boost fuel economy to 18.2 kilometers per liter on the Korean cycle, the equivalent of about 42.8 miles per gallon. Comparatively, the current Sonata Hybrid in Korea is rated at 16.8 km/l (39.5 mpg). Hyundai will also make a big expansion to its electrified slate next year. In addition to the standard Sonata Hybrid, a plug-in version will come later in 2015 – the automaker's first. More details will arrive about the model in Detroit.