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Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.

Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.

New Ford Mustang incoming; driving the Tesla Model S Plaid | Autoblog Podcast #746

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. We're fast approaching the reveal of the 2024 Ford Mustang, and we talk about what we know so far. We also discuss what's next for the Chrysler 300, McLaren is mulling an electric crossover, we've got more Civic Type R details, and Mitsubishi's Ralliart sub-brand is making its return to America. We've been driving a Tesla Model S Plaid, Kia Sportage X-Pro and Kia EV6, and we give our final thoughts on our long-term loan of a Hyundai Palisade. Finally, we dip into the mailbag to help a listener choose a new sporty car in the "Spend My Money" segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #746 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Everything we know about the 2024 Ford Mustang 2023 Chrysler 300 updated. What's next? McLaren pulls U-turn, now mulling (possibly electric) luxury crossover 2023 Honda Civic Type R power figures and more revealed Ralliart returns to America for 2023 Cars we're driving Tesla Model S Plaid (and what the interior looks like after 19,000 miles) Kia Sportage X-Pro Kia EV6 Hyundai Palisade Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Podcasts Chrysler Ford Hyundai Kia McLaren Mitsubishi Tesla Coupe Crossover SUV Electric Future Vehicles Luxury Performance Sedan