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Hyundai ranks highest in Total Value Awards with Equus leading all cars

Hyundai has taken the cake in Strategic Vision's 18th Total Value Index. The study, which looked at 45,952 new car buyers for 2013 models between September 2012 and March 2013, looks at the ownership experience along with the customer's views on the economic impact of the purchase in both the near and long term.
For the first time, Hyundai was ranked as the leading brand for Total Value, while its Equus luxury sedan scored both the highest overall score and took the crown in the luxury segment. Other Hyundai winners included the Sonata (tied with Fusion), Genesis Coupe and Elantra.
Ford scored quite well, too, taking the segment titles with the Fiesta Sedan (which tied with Elantra), Fusion, Focus Hatchback, Taurus (tied with Dodge Charger), Explorer and Lincoln Navigator. General Motors' cars and trucks managed to capture eight segments, while Toyota topped six areas.

Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.

2017 Hyundai Ioniq triplets electrify New York

If you're an American and want an affordably priced hybrid, plug-in, or full EV from a mainstream brand, get ready to meet the Hyundai Ioniq. The long-awaited rival to the Chevrolet Volt, Ford Focus Electric, Nissan Leaf, and Toyota Prius family heads to the 2016 New York Auto Show. We already know quite a lot about all three flavors of the Ioniq from its international debut in Geneva. You can check out that report here. But there are some changes for the US market car, and the biggest is the US Ioniq's electric range. Our original report indicated that the Ioniq Electric would cover 155 miles per charge, although we weren't sure which range rating standard that was based on. According to Hyundai, the US model won't be quite so impressive, scoring an estimated range of 110 miles. That fits the prediction of Autoblog boss Mike Austin, who suggested the Ioniq Electric would roughly match the 107-mile maximum of the Leaf. The other change focuses on the range of the Ioniq Plug-in. That figure has fallen from 31 miles of all-electric range to 25. Both of these revised ratings aren't necessarily down to changes in the cars themselves – the Electric still uses a 28-kilowatt-hour battery and the Plug-in has an 8.9-kWh unit, just like their European counterparts – but are simply differences in how range is measured. Check back soon for live images of Hyundai's new ultra-efficient triplets. Related Video: 2017 HYUNDAI IONIQ MODEL LINEUP MAKES U.S. DEBUT AT NEW YORK INTERNATIONAL AUTO SHOW World's first dedicated vehicle platform with three electrified low-and zero-emission powertrain choices Ioniq offers latest connectivity and active safety features for a comprehensive eco-lifestyle transportation solution NEW YORK, Mar. 23, 2016 – Hyundai Motor America today unveiled the Ioniq Hybrid, Plug-in Hybrid, and Electric models for the U.S. market at the New York International Auto Show. The Ioniq eco-focused vehicle is the first in the world to offer three distinct electrified powertrains on a single, dedicated vehicle platform. Hyundai's approach for the Ioniq line delivers an uncompromising design and driving experience coupled with the latest in safety and convenience technologies, making it an appealing choice for a wide range of buyers. The Hyundai Ioniq is an important milestone in Hyundai's global sustainability strategy. "Ioniq will attract an entirely new group of eco- and efficiency-oriented buyers in the U.S.