2023 Hyundai Santa Fe Limited on 2040-cars

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Kevin Hart tracks his daughter's Genesis in Hyundai Super Bowl ad

As the official automotive sponsor of the NFL, Hyundai has a massive advertising presence during Super Bowl 50, including four commercials premiering before or during the game. A newly released spot titled First Date markets the Genesis sedan (soon to be the Genesis G80) with humor by casting comedian Kevin Hart as a concerned dad who spies on his daughter's date. The commercial highlights Hyundai's Blue Link Car Finder that lets owners track their vehicle from a smartwatch. Hart uses it to follow his daughter on her date in increasingly absurd ways. By the end of the spot, he's hanging off a helicopter to keep an eye on her. This is also the second automotive ad to use a Queen song this year. Where Hyundai's commercial uses Another One Bites the Dust, Honda picks Somebody to Love for its Ridgeline spot. The 60-second commercial airs during the pre-kick time slot and joins Ryanville and The Chase among Hyundai's Super Bowl ads. The still unreleased Better premieres during the pre-game and shows the automaker's desire to improve its vehicles and customer experience. Related Video:

2019 Hyundai Santa Fe production version shown in first photos

Hyundai is continuing to trickle out information about the redesigned 2019 Santa Fe crossover, this time releasing exterior and interior images that give us a good sense of the production version. It'll get its world premiere later this month before making its official bow in Geneva in March. Hyundai had previously released a darkened teaser photograph that showed the profile of the three-row crossover, its largest passenger car, then last week a pair of official renderings that showed a hulking, muscular SUV. The new exterior image shows the Santa Fe from virtually the same angle, and it reveals a few differences from the most recent renderings. For starters, the greenhouse is more generous, not as narrow as in the rendering. The massive wheels have been brought down to a less aggressive size, and the production version isn't quite so bulging down the flanks. But it keeps the Cascading grille, the upright fascia, twin headlights and the prominent crease along the profile just below the windows. The fourth-generation SUV also grows in size, with a length of 187.8 inches, width of 74.4 inches and a longer wheelbase, giving it a wide, athletic stance. Inside, Hyundai says there's more room for passengers, with enhanced visibility and a horizontal layout, with a center touchscreen atop a relatively uncluttered console. The Santa Fe will come equipped with Hyundai's new rear cross-traffic collision-avoidance assist, which helps warn of approaching vehicles when the driver reverses out of areas with poor visibility and apply the brakes automatically when an oncoming vehicle is detected. It also gets safety exit assist technology, which Hyundai says temporarily locks the doors when it detects vehicles approaching from behind — presumably meaning in those situations where you're about to open your door in a parking space as a car pulls into the spot next to you.Related Video:

Hyundai Motor's two R&D vice chairmen reportedly resigning

SEOUL — Hyundai Motor Group's two vice chairmen in charge of research and development have offered to resign, three people familiar with the matter told Reuters on Tuesday. R&D president Albert Biermann is likely to be named the new head of the division, two of the sources added, declining to be named as they are not authorized to speak to media. Hyundai is battling a plunge in sales, profits and its share price, and the reshuffle would be the latest since Hyundai promoted Euisun Chung in September to executive vice chairman, moving him closer to succeeding his octogenarian father as head of South Korea's second-largest group. The group has appointed new product strategy, design chiefs and replaced senior executives at its overseas operations, including China and the United States. The latest shake-up at the group, which includes Hyundai Motor and its affiliate Kia Motors, could be announced on Wednesday, one of the sources said. It is "part of a generational change Chung is pushing for," another person said. A Hyundai Motor spokesman declined to comment. The group's vice chairmen, Yang Woong-chul and Kwon Moon-sik, both aged 64, told senior officials on Tuesday that they would leave the company, the sources said, declining to say why they had offered to resign. Biermann, a former BMW performance vehicle development official, adds to a flurry of foreign executives that Chung, 48, has brought in to the company typically dominated by Koreans. In October, Thomas Schemera, also a former BMW executive, was appointed to lead product planning for autonomous cars, connected and electrified vehicles, while Luc Donckerwolke, a former Bentley design chief, was appointed to oversee design at Hyundai and Kia. Hyundai Motor's third-quarter net profit plunged by two-thirds, hit by U.S. recall costs that added to its problems. The automaker was already suffering with weak sales in its key U.S. and Chinese markets. Hyundai's share price is down more than 10 percent this quarter, despite a recent rebound driven by a share buyback plan announced on Nov. 30. Reporting by Hyunjoo JinRelated Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.