2020 Hyundai Santa Fe Sel on 2040-cars

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Hyundai exec admits company studying pickup, no foolin'

Automotive News reports Hyundai may be considering jumping into the US pickup market. Lee In-cheol, ice president of international sales, says the company's product planners and engineers are currently trying to determine what size pickup would be best for our market. Currently, the automaker has no plans to build a truck, but Lee says that hasn't stopped US dealers from asking the company to produce one. The US and South Korea signed a free trade agreement that took effect in 2012 that removes the so-called Chicken Tax from South Korean imports in seven years.
That means that Hyundai or Kia could import a foreign-built truck without incurring the 25 percent tax on the vehicle's value after 2021. Even so, Hyundai isn't committed into jumping into the US full-size pickup market. Instead, the company may build a smaller truck designed to compete in emerging markets.
We've been hearing word about Hyundai's pickup musings for years now, including a rumored partnership with Chrysler to produce Ram-based trucks, but so far, nothing has come of it.

2015 Hyundai Tucson Fuel Cell

Hyundai leased its first Tucson Fuel Cell crossover last week, which the automaker claims makes it the first mass-produced fuel cell vehicle (FCV) that has been offered to the public (Honda may have something to say about that...). The vehicle, which consumes hydrogen and emits only clean water vapor from its exhaust pipe, will initially only be offered for lease in Los Angeles and Orange Counties - two regions with the greatest density of approved hydrogen stations in the country - at a monthly fee of $499. Since the Tucson FCV rolls down the same Ulsan, Korea, production line as its gasoline-powered relative, production is scalable based on customer demand.
We attended the festivities with the dignitaries and elected officials - clapping until our hands hurt. But once it was over, we grabbed a set of keys and took the new FCV for a half-hour jaunt. According to the press materials, written with a welcomed sense of humor, Hyundai will offer it in three colors: white, white and optional white. Our test model was the latter.
Driving Notes

Less stressful than a taxi: We ride in Hyundai's Autonomous Ioniq Electric

The day after California told Uber to halt the testing of its driverless cars, Hyundai gave us a brief ride in an autonomous Ioniq Electric. The trip was mostly uneventful — our driver/engineer didn't hit anyone, and, unlike Uber's, Hyundai's car didn't run any red lights. You may think that's faint praise, but at the speed of advancement we take nothing for granted. More than once during our ride around a pre-mapped, all-right-turn route in Las Vegas, the Ioniq had to sort things out for itself, and the longer you ride the more you realize the scope of data we humans process without noticing. This Ioniq was identified only by its Korea-spec origins — dual charging ports for fast and regular recharge and no side marker lights — and Nevada's autonomous vehicle license plate. Tourists were completely unaware that it was driving itself. The autonomous Ioniq uses one 140-degree and two 110-degree Ibeo LiDAR units in the front fascia, plus a camera array inside the cabin at the top of the windshield. A single camera is used for traffic-light detection, with stereo units for the driving assistants. According to Hyundai, the autonomous gear detects objects knee-high but also will not drive into a low-hanging tree branch. We're also told the system works in rain and snow, citing the all-conditions approval certificate from Nevada, though that center front sensor looks prime for snow packing in heavy stuff. Essentially, one processor collects all the input data and combines it to a singular view, and a second processor tells the car what to do about it. Hyundai notes that minimal system power consumption was a primary target. The cabin sports the prototype-standard large red kill switch, an extra display atop the center of the dash, and two real-time monitors hanging behind the rear seats. The dash display is there so human drivers know the car is aware of its surroundings — it shows traffic lights as red or green (yellow is not detected but it will not panic stop if it loses a green light), speed limit, vehicle speed, route, a steering wheel to denote autonomous operation, and pedestrians detected. One rear monitor shows what the traffic-light camera sees, the other what the LiDAR units are picking up, from road curbs to people, vehicles and buildings. The ride experience is drama-free if a bit on the cautious side. Braking is often moderate to heavy, more on/off than the modulation range of many human drivers, but we felt no panic braking or ABS intervention.