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Hyundai to launch European performance sub-brand

Hyundai has quickly emerged from the sidelines as one of the biggest players in the industry, outselling rivals left, right and center. Still, a dedicated performance division is still something that separates it from the big boys. Now, according to the latest reports, that's just what it's getting.
After setting up its own Nürburgring test center and gearing up to launch its assault on the World Rally Championship, the next step in the ramping up of Hyundai's performance credentials - in Europe, especially - will reportedly be to set up its own performance division along the lines of what Nissan has done with Nismo.
The first product in Hyundai's new European performance portfolio is expected to be a version of the next i20 hatchback that's set to launch in 2015. That in turn will be used as the basis for the company's next WRC challenger, to replace the upcoming model, pictured above undergoing testing. After that it's anyone's guess, but performance versions of the Veloster, Genesis Coupe and Elantra could be in the cards.

Recharge Wrap-up: Hyundai H350 Fuel Cell van, Formula E in Brooklyn

Formula E's New York City e-Prix will take place in Brooklyn. With lower Manhattan and the Statue of Liberty as its backdrop, the race will play out on a 1.21-mile, 13-turn course on the streets of Red Hook. Formula E revealed the location at a press conference at the site of the circuit, at the Brooklyn Cruise Terminal on the New York Harbor. "New York City is where technology, sustainability and commerce collide," says NYC Mayor Bill de Blasio. "We are thrilled to be the new home of the ePrix." The race is scheduled for July 29, 2017. Watch the video above, and read more from Formula E. Hyundai is debuting its H350 Fuel Cell Concept at the 2016 IAA Commercial Vehicle Show in Hannover, Germany. The hydrogen-powered commercial van offers emissions-free (except for water vapor) driving without the lengthy recharge times of a plug-in vehicle. It has a driving range of 262 miles on a single tank, and refuels in just minutes. It can be configured with a cargo area of up to 456 cubic feet, or with seating for 14 passengers. Hyundai's fuel cell van concept draws from the automaker's experience with the Tucson Fuel Cell production vehicle. Read more from Hyundai. Mercedes-Benz says it will offer an electric delivery van again in 2018. The German automaker left the niche market in 2012 after slow sales of its Vito E-Cell, which it launched in 2010. "The future of urban deliveries will be electric," says Volker Mornhinweg, head of the company's vans division. "We at Mercedes-Benz Vans are convinced of this." While Mercedes has not said whether the EV will be a new model or an electric version of a current offering, it did say it would develop the powertrain in-house, and offer various battery capacities. Read more at Automotive News Europe. Related Gallery Mercedes-Benz Vito E-Cell View 16 Photos News Source: YouTube: FIA Formula E Championship, Formula E, Hyundai, Automotive News Europe Green Motorsports Hyundai Mercedes-Benz Minivan/Van Commercial Vehicles Electric Videos recharge wrapup

2015 Hyundai Genesis priced from $38,000*

Today's rear-wheel-drive 2014 Hyundai Genesis sedan with the model's base 3.8-liter V6 starts at $35,200. Come the new 2015 model, Hyundai has announced that price of entry will climb to $38,000. And if you're so inclined, the Korean automaker will include its new HTRAC all-wheel drive setup for $2,500, for a bottom line of $40,500. The extra $2,500 for AWD rewards you with more than improved foul-weather handling, as the HTRAC model prepared for cold climes with standard heated steering wheel and rear seats, as well as headlight washers.
If that's not enough power, stepping up to the company's well-liked Tau 5.0-liter V8 requires $51,500, a marked $4,100 bump over the price for its 2014 model equivalent, but then again, there's more standard equipment. And that's pretty much the top of the line, because the big eight-cylinder can't be had with all-wheel drive. (Note: *All prices are subject to a $950 destination fee).
Having successfully kept the Genesis' starting price below $40,000 even after handling and destination, Hyundai has thrown new equipment into the base car beyond its exterior and interior redesign. Gewgaws like paddle shifters, rain-sensing wipers, power folding outside mirrors, power height and lumber-adjustable passenger seat and one-touch power windows in the rear compartment are luxury touches that add more than their raw weight in upscale perception.