2014 Hyundai Santa Fe Sport 2.0l Turbo on 2040-cars

Auto blog

How Hyundai lost momentum, and will 'take a few years' to recover

SEOUL/DETROIT/CHONGQING, China — At a near-empty Hyundai Motor showroom in the Chinese mega city of Chongqing, the store manager is grumbling about his shortage of customers and a lack of bigger, cheaper SUV models popular in the world's largest auto market. Even with discounting of as much as 25 percent, his dealership was selling barely a hundred vehicles a month, said the manager surnamed Li. A nearby Nissan dealership was selling about 400 vehicles a month, a store manager there said. "The sales are simply poor," Li told Reuters. "Look at the Nissan store next door, they have tens of customers while we just have two." An hour's drive away is Hyundai's massive $1 billion manufacturing plant, which opened last year with a target to produce 300,000 vehicles per year. But with sales weak and the Chinese auto market slowing sharply, the factory is running at roughly 30 percent of capacity, two people with knowledge of the matter said. The sources asked not to be identified because the information was not public. Hyundai, the world's fifth largest automaker, declined to comment on the Chongqing plant's production or the showroom's sales but said it is "closely cooperating" with local partner BAIC to turn around the China business. BAIC did not respond to requests for comment. Hyundai's woes mark a major reversal for the automaker which was an early success story in China as it quickly and cheaply rolled out popular new models into a surging market. In 2009, Hyundai and partner Kia's combined sales ranked third in China after General Motors and Volkswagen. The South Korean duo now ranks ninth, and its market share in China was 4 percent last year, from more than10 percent at the beginning of this decade. Executives and industry experts say Hyundai conceded its once stronghold in the low-end segment to fast-growing Chinese rivals such as Geely and BYD. Foreign rivals not only defended their turf in premium segments but also kept pricing competitive for mass-market models, squeezing Hyundai's positioning as an affordable foreign brand, they said. In the United States, the world's second-biggest auto market, Hyundai's market share fell to 4 percent last year, near a decade low. Hyundai ran into problems in China and the United States for similar reasons: It missed shifts in consumer tastes, especially the surge in demand for SUVs, and it sought higher prices than its brand image could command, four Chinese dealers and half a dozen former and current U.S.

Hyundai's new i30 is America's new Elantra GT

Hyundai pulled the wraps off of the European-designed i30 hatchback ahead of the Paris Motor Show, and the automaker confirmed that it will appear in the United States next spring under the Elantra GT name. The exaggerated curves and swoops from the previous model were discarded in favor of straighter, subtler lines. According to Hyundai, the i30 represents the future of the brand's design, and the "Cascading Grille" will be its signature. On the inside, the i30 features a wide dashboard that is slightly less driver-oriented than the Elantra sedan. Hyundai also uses a touchscreen set out from the dash, which is popular yet polarizing with consumers. In addition to being styled in Europe, other parts of the i30 were also developed and tested over there, and the car even spent some time at the Nurburgring. The chassis is 22-percent stiffer and steering that is 10-percent more direct, Hyundai says. The car also features a McPherson strut front suspension and multi-link independent rear suspension. Europeans will get a variety of engine choices, but only one of them is likely to come here: a turbocharged 1.4-liter gas four-cylinder that makes about 140 horsepower. The other engines are smaller and less powerful gas engines and variations on a 1.6-liter diesel. It's also possible that it could get the naturally aspirated 2.0-liter engine in the Elantra, or the turbo 1.6-liter engine in the Veloster Turbo and other Hyundais. Hyundai also announced the i30 would spawn a few variants. It didn't give any specifics on body styles aside from saying the i30 would have a "family of unique products." The i30 will be the first Hyundai with an N version. For those out of the loop, N is the performance brand Hyundai has been preparing to launch. The company also said the i30 N would arrive in 2017. Hyundai only confirmed with us that the standard i30 would be coming to America, but it would make sense for Hyundai to bring the hot version as well, even if it comes a little later than in Europe and/or South Korea. We certainly wouldn't turn it down, especially if it sounds like the current prototype. Related Video: Featured Gallery 2017 Hyundai i30: Paris 2016 View 12 Photos Related Gallery 2017 Hyundai i30 View 10 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Paris Motor Show Hyundai Hatchback hyundai elantra gt

Hyundai HND-12 Enduro Concept shows Seoul a motorcycle-inspired CUV

While the New York Auto Show is grabbing our attention with major debuts, Seoul, South Korea, is celebrating its own automotive event. There, Hyundai is showing off a new three-door crossover concept called the HND-12 Enduro that's inspired by long-distance, off-road motorcycles. Despite its rugged inspiration, this concept isn't made to get dirty, Instead, the Enduro is aimed at folks living in cities "with energetic, athletic lifestyles," according to Hyundai. The result looks like a Veloster after spending a lot of time at the gym that's mixed with a smaller take on the Intrado concept. To fit Hyundai's modern style, the Enduro wears a hexagonal grille but features a polished aluminum blade at the bottom that wraps around to a the muscular, black-cladded fenders. Even with its higher ride height, the concept looks a bit more like a sporty three-door hatch than a CUV in profile. The roof has just the slightest curve and leads to a tiny rear window, which is outlined almost completely by the taillights. To lend a little more utility, side steps near the rear wheels make it easier to load the top, but good luck finding much room up there to carry anything. Although, one neat feature is a sliding storage drawer hidden in the bumper just below the hatch. Inside, the Enduro is driver-focused with the center console and dashboard enveloping the pilot. Hyundai designers also try to bring in some motorcycle cues with a steering wheel inspired by the hand moldings of a road bike. While purely a concept for now, power from the Enduro comes from Hyundai's 2.0-liter turbocharged four-cylinder engine, and it's linked to a seven-speed dual clutch gearbox. Related Video: HYUNDAI MOTOR INTRODUCES 'ENDURO' LIFESTYLE CUV CONCEPT AT 2015 SEOUL MOTOR SHOW Urban crossover utility vehicle harmonizes with energetic, athletic lifestyles 'The Professional Gear' for drivers wanting to escape the ordinary Design concept is expressed in rugged, versatile yet sophisticated form language April 2, 2015 - Hyundai Motor is celebrating the world premiere of its all-new design concept, the 'Enduro' lifestyle urban crossover utility vehicle (CUV), at the 11th Seoul Motor Show today (Thursday). The name 'Enduro' is derived from 'Endurance.' Also, Enduro visually combines SUV looks with rally motorcycles which compete in the world's toughest rally events. The Enduro is designed as the perfect partner for individuals living in the modern city with energetic, athletic lifestyles.