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The Hyundai Solus is a 500-hp Genesis Coupe for SEMA

Hyundai is working on a SEMA Show car again with its old pals at ARK Performance. This time the project is a wide-body Genesis Coupe dubbed the Solus, a performance concept theoretically aimed at the BMW M4 and Lexus RC F. The white paint is subtle for SEMA, but ARK Performance built new parts for practically the entire body. The bumper gets larger intakes and a carbon-fiber splitter, the fenders are widened at both ends, and a new hood fits the revised look well. Side skirts bring the styling treatment along the profile to highlight the more aggressive rear. The styling should mesh nicely with the 700-horsepower Tucson that's also coming to the event. ARK Performance didn't neglect the engine, stroking the V6 from 3.8 up to a full 4.0 liters and then adding a Rotrex supercharger. The result is a claimed 500 hp running to the rear through a six-speed manual. The company also installs its own coilover kit to help handling. This isn't the first Genesis Coupe Ark has tuned. The company has produced multiple tuned versions of the model for SEMA going back to 2010. Last year, it switched gears slightly with a 550-hp supercharged Genesis sedan called the AR550. Seventh Consecutive SEMA Vehicle Blends Premium and Performance Sponsorship Provided by Hyundai Car Care Express and Quaker State FOUNTAIN VALLEY, Calif., Sept. 30, 2015 – Leveraging its long-standing relationship with Hyundai Motor America, ARK Performance has released details on its race-inspired Solus Genesis Coupe, blending performance and luxury to take on vehicles like the BMW M4 and Lexus RC F. The vehicle will be revealed at Hyundai's SEMA press conference on November 3 at 11:30 a.m. PT. For the tuner's seventh consecutive vehicle built for SEMA, ARK added performance and luxury in tandem, creating a premium coupe that can go toe-to-toe with top rivals from around the world. Building on the success of last year's AR550 Genesis Sedan, the vehicle's design focuses on creating a wider visual look to give a more powerful stance using ARK's own "Solus" wide body kit. The interior also has been given a complete makeover with a redesigned dashboard, race-bred steering wheel and gauges, with ample carbon fiber. The Solus Genesis Coupe is sponsored by Quaker State and Hyundai Assurance Car Care Express, with more than 300 service centers nationally. Car Care Express provides customers with quick oil changes, tire rotation and other basic services in less than an hour.

Hyundai says, maybe driverless cars won't be so bad

The allure of autonomous driving for many people is the tech's ability to free up their time behind the wheel from paying attention to the road. However, the driverless future might also increase the mobility of folks all over the world. Toyota's recent billion-dollar research investment aims to tackle both of these questions, and Hyundai now has a moving commercial that offers a glimpse at some of these possibilities. Hyundai also used a clever approach to show off its driver assistance systems in an ad last year, but this time it took a more emotional style to demonstrate the future. We don't want to spoil the optimistic spot's hook, but the video stars a little boy who just wants to drive. The way that he does it is heartwarming and beautifully shot. The commercial is in Korean, but like any good piece of marketing, the visuals break down the language barrier.

2016 Hyundai Genesis Coupe gets minor update, price bump

Hyundai is releasing the Genesis Coupe for the 2016 model year with a new six-inch color display in the center stack in place of the previous dot-matrix display. That's it. Oh, except for a price increase. The coupe still packs a 3.8-liter V6 as standard, driving 348 horsepower and 295 pound-feet of torque to the rear wheels through either a six-speed manual or eight-speed automatic transmission. For some buyers, the Genesis Coupe makes for a compelling alternative to the likes of the Nissan 370Z (which only has two seats) and the Infiniti Q60 Coupe (which is significantly more expensive). Now starting at $26,950 (in base form with the manual), the 2016 model comes in $200 more expensive than the 2015 model. The R-Spec starts at $29,900 for 2016 (representing a $400 increase), and the top-of-the-line Ultimate model lists at $33,750 (or $350 more than the outgoing model). 2016 GENESIS COUPE OFFERS ENHANCED STANDARD COLOR DISPLAY WITH POWERTRAIN AND CONTENT TO SATISFY PERFORMANCE COUPE BUYERS Standard 348-Horsepower, 3.8-liter Direct-injected V6 engine FOUNTAIN VALLEY, Calif., November 6, 2015 – Hyundai's popular Genesis Coupe continues to enhance its appeal in the fiercely-competitive sport coupe segment. Genesis Coupe offers a 348-horspower, 3.8-liter direct-injected V6 standard, ensuring its buyer maximum powertrain performance at a very affordable price point. This powertrain ensures Genesis Coupe continues to carry its recognized success as a rear-drive, high-output performance sport coupe for everyday enthusiasts. For 2016, Genesis Coupe adds a new 6-inch color center display to the center stack, replacing the former dot-matrix display. 2016 Genesis Highlights - New, vivid 6-inch color center-stack display replaces dot-matrix display 2016 Genesis Coupe Transmission MSRP 3.8 Base M/T $26,950 3.8 Base A/T w/Shiftronic® $28,150 3.8 R-Spec M/T $29,900 3.8 Ultimate M/T $33,750 3.8 Ultimate A/T w/Shiftronic® $34,950 AGGRESSIVE DESIGN TO MATCH DYNAMIC PERFORMANCE The Genesis Coupe strikes a menacing demeanor, with an aggressively designed front fascia, grille, headlights, LED daytime running lights, fog lights and hood with heat extractor cues. The side view reveals aggressive 18- and 19-inch alloy wheel designs with deep dimensional sculpting. Finally, the rear taillights provide a visual spark via premium LED illumination.