2014 Hyundai Santa Fe Sport 2.0l Turbo on 2040-cars

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Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

Hyundai: The Chase

If you need to escape some bears, get a new Hyundai Elantra with the Blue Link app. According to this commercial it will let you get away immediately. And then once the humans make their getaway we find out that the bears just wanted to hug the people. Except that one of them wanted to eat them. Hyundai Elantra: Perfect for unfortunate hikers who keep their car in a nearby clearing. Marketing/Advertising Hyundai Super Bowl Commercials 2016 super bowl ad

2011 Hyundai Sonata being recalled for power steering failure

The Basics: Hyundai will recall 173,000 units of the 2011 Sonata with production dates between December 11, 2009 and October 31, 2010. The Problem: Damage to the electric power steering circuit board can cause a loss of power steering assist. Accidents/Injuries: None reported. The Fix: Dealers will replace the EPS control unit. If you own one: Hyundai will start the recall May 30. Contact Hyundai customer service for more details. If the power steering does fail, the vehicle will still be steerable but it will require additional effort. RECALL Subject : Loss of Electric Power Steering Assist Report Receipt Date: APR 05, 2016 NHTSA Campaign Number: 16V190000 Component(s): STEERING Potential Number of Units Affected: 173,000 All Products Associated with this Recall Vehicle Make Model Model Year(s) HYUNDAI SONATA 2011 Details Manufacturer: Hyundai Motor America SUMMARY: Hyundai Motor Company (Hyundai) is recalling certain model year 2011 Sonata vehicles manufactured December 11, 2009, to October 31, 2010. In the affected vehicles, the Electronic Power Steering (EPS) circuit board may be damaged and result in a loss of power steering assist. CONSEQUENCE: With a loss of power steering assist, extra steering effort will be required, especially at lower speeds, increasing the risk of a crash. REMEDY: Hyundai will notify owners, and dealers will replace the EPS control unit, free of charge. The recall is expected to begin May 30, 2016. Owners may contact Hyundai customer service at 1-855-371-9640. Hyundai's number for this recall is 143. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.