2014 Hyundai Santa Fe on 2040-cars

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Hyundai in hot water over suicide-themed commercial

There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.
It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.
Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers, and an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.

2015 Hyundai Genesis earns IIHS TSP+ [w/video]

Hyundai has just earned itself another Top Safety Pick+ award, following on the success of the Elantra way back in August 2013. The Insurance Institute of Highway Safety has certified the new, second-generation Genesis luxury sedan as a TSP+ following a successful round of crash testing.
The Genesis secured the prestigious ranking with the help of a "good" rating in the notorious small-overlap front crash test. Data from dummies showed that there was a low risk of serious injury in the 40-mile-per-hour impact.
Beside the small-overlap test result, the Genny scored a "superior" on the frontal crash test, while the moderate overlap, side, roof strength and head restraint scores were "good."

Hyundai i20 gets Active for Frankfurt

Hyundai has a raft of new debuts to showcase at the Frankfurt Motor Show this month, and what's caught our eye here is the new i20 Active. It's a more rugged version of the supermini hatchback that replaced the Getz in 2008. Now in its second generation, the i20 is already offered in three- and five-door guises, and is now expanding even further with the introduction of this pseudo-crossover soft-roader. The new Hyundai i20 Active is based on the five-door model, but offers the better part of an inch more ground clearance thanks to a revised suspension. It also benefits from skid plates under the front and back, beefed-up wheel arches, and a higher seating position. All of which promise to make the little hatchback feel just a little bit better prepared to venture off the beaten path – or at least the smooth pavement. European buyers will be able to choose between a 1.0-liter turbocharged three-cylinder engine in two states of tune that will now be introduced across the i20 range. The more efficient of the two produces 99 horsepower, while a slightly more potent version offers 118 hp. The new i20 Active will be featured on Hyundai's show stand alongside the new Santa Fe, the Vision G concept we saw in Monterey, and the N 2025 Vision Gran Turismo concept that's slated to launch the company's new N performance sub-brand. HYUNDAI MOTOR INTRODUCES TWO NEW MODELS TO YOUNGEST-EVER RANGE - New i20 Active and New Santa Fe enhance crossover and SUV range - New i40 introduces Android Auto in Europe - Vision G concept car shows inspiration for future premium products At the Frankfurt International Motor Show 2015 Hyundai Motor is showcasing the passion of its brand, with new models, visionary concept cars and innovative technologies. The New i20 Active and New Santa Fe both premiere on the Hyundai stand, joining the company's youngest-ever line-up in Europe, with all models being less than two years old. The Android Auto smartphone mirroring technology debuts in the New i40, placing Hyundai among the first in Europe to offer this feature. The company's passion for design is presented in the Vision G coupe concept car, making its motor show debut, offering a glimpse of Hyundai's design evolution and future premium products. Passion for performance is envisioned through the new Hyundai N sub-brand and exciting concept cars such as N 2025 Vision Gran Turismo.