2013 Hyundai Santa Fe Sport on 2040-cars

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Hyundai Sonata's slow sales start to trigger more daring redesign

On paper, the latest Hyundai Sonata has been a winner. The sedan sold 216,936 units in 2014, around 13,000 more than the previous year, and the new model posted healthy year-over-year gains in both December and November. However, according to a report from Wards Auto, the Korean brand isn't happy with how the vehicle is doing and is planning a redesign, to be timed with the future refresh. Unveiled at the 2014 New York Auto Show, the latest Sonata has a more refined, almost luxurious air about it, and the sedan ditches the swooping styling from the previous generation. It also comes at a slightly lower base price. But the more mature design is also the problem. Hyundai Motor America CEO Dave Zuchowski told Wards during the 2015 Detroit Auto Show that the new model was "not as distinctive" as its predecessor. Previously, "people would seek us out because we look different. And we don't get that now," he said. While no details on the redesign were divulged, Zuchowski said the company was already at work on the shape. He suggested the changes would debut for the Sonata's refresh, likely in the 2017 or 2018 model years. Autoblog reached out to Hyundai about the possible design change and spokesperson Derek Joyce told us, "Dave was simply referring to our normal mid-cycle refresh where it's typical to make styling tweaks." According to Wards, the latest Sonata isn't conquesting as many buyers from other brands as Hyundai would like. The company reportedly raised incentives to get them to move. So while sales were up, the automaker was disappointed. AutoTrader senior analyst Michelle Krebs confirmed to Autoblog that incentives were high for the Sonata, but that had nothing to do with its design. "The midsize car segment has fallen out of favor with buyers who want utilities so they are carrying very heavy incentives. We expect that trend to continue and then some in 2015," she said. A previous report also claimed that the 2015 Sonata wasn't living up to sales expectations in part due to its more traditional styling. But the company shot down those claims because the sedan was still rolling out the entire range to dealers at the time. Even now, Hyundai is still adding the Sonata Hybrid and Plug-In to the lineup in the coming year.

Hyundai bets big on crossovers sporting diesel, electric, hydrogen powertrains by 2020

Hyundai announced a very aggressive crossover strategy for the next couple of years, with a total of eight vehicles launched between now and 2020. One of those is the already revealed sub-compact Hyundai Kona. The other seven crossovers range in size and fuel types, and Miles Johnson at Hyundai confirmed to us that all of them will be coming to the U.S. The first to launch is the aforementioned Kona, coming in early 2018. Also coming early that year is an unnamed hydrogen fuel cell vehicle. This hydrogen crossover will likely be sized and styled similarly to the FE Fuel Cell Concept shown at this year's Geneva show. A previous report about the production version stated that it would have a range of about 360 miles. Later that year will be two unnamed crossovers without any indication of size. They will also be joined by an electric crossover. In 2019, Hyundai has three crossovers planned for release. Early in the year will be a diesel-powered crossover. Hyundai gives no indication of what segment it would compete in, but so far we've only seen diesels in compact crossovers such as the Chevy Equinox diesel and upcoming Mazda CX-5 diesel. Mid-year will welcome a midsize crossover, and the year will be capped off with an A-segment crossover. Johnson also confirmed that this A-segment crossover will be smaller than the Kona. It could be an outright replacement for the Hyundai Accent hatchback, which did not return to the U.S. with the new sedan. Though we don't have much information regarding the unnamed and unspecified crossovers in the plan, Johnson did confirm that some of the crossovers in this rollout will include redesigned versions of existing offerings. This may include a new Santa Fe and Santa Fe Sport, or whatever the Santa Fe Sport will become. The company has previously stated that the Santa Fe Sport will be resized and probably renamed, and the regular Santa Fe would be larger the next time around. These changes would also make room for another small to midsize crossover. Related Video: Image Credit: Hyundai Green Hyundai Crossover SUV Diesel Vehicles Economy Cars Electric Future Vehicles Hydrogen Cars hyundai kona

2014 Hyundai Elantra

The reality of growing up and living in Detroit is an interesting one. You're essentially born with minute traces of gasoline in your veins and everyone you know is associated with the auto industry in some way. That's not an exaggeration. They might be the child of a line worker at the local auto plant, or they may hold down a job at a restaurant frequented by employees at a big supplier, but no matter what, everyone is part of the auto-industry ecosystem.
Because of this, the stories you may have heard about Detroiters and their distaste for foreign cars is, frustratingly, true. Simply put, Toyota and Honda are blatantly disliked by most, while BMW and Mercedes-Benz are merely tolerated. For a car reviewer who prides himself on making egalitarian recommendations, it's a frustrating environment to live in, particularly when friends and family ask that inevitable question - which is followed by an equally inevitable qualifier - "What should my next car be?" and "One more thing - it can't be foreign." It's this attitude that's perhaps the reason no one I know even considered buying a Hyundai Elantra.
Despite the fact that the compact sedan is built in Montgomery, AL and that Hyundai maintains a shiny, new, sprawling tech facility less than 45 minutes outside of downtown Detroit, the Elantra's status as a "foreign" car immediately precludes it from most Motown buyers' shopping lists. This is to their detriment, as I discovered during a week of testing the refreshed-for-2014 Hyundai Elantra.