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Hyundai Sonata's slow sales start to trigger more daring redesign

On paper, the latest Hyundai Sonata has been a winner. The sedan sold 216,936 units in 2014, around 13,000 more than the previous year, and the new model posted healthy year-over-year gains in both December and November. However, according to a report from Wards Auto, the Korean brand isn't happy with how the vehicle is doing and is planning a redesign, to be timed with the future refresh. Unveiled at the 2014 New York Auto Show, the latest Sonata has a more refined, almost luxurious air about it, and the sedan ditches the swooping styling from the previous generation. It also comes at a slightly lower base price. But the more mature design is also the problem. Hyundai Motor America CEO Dave Zuchowski told Wards during the 2015 Detroit Auto Show that the new model was "not as distinctive" as its predecessor. Previously, "people would seek us out because we look different. And we don't get that now," he said. While no details on the redesign were divulged, Zuchowski said the company was already at work on the shape. He suggested the changes would debut for the Sonata's refresh, likely in the 2017 or 2018 model years. Autoblog reached out to Hyundai about the possible design change and spokesperson Derek Joyce told us, "Dave was simply referring to our normal mid-cycle refresh where it's typical to make styling tweaks." According to Wards, the latest Sonata isn't conquesting as many buyers from other brands as Hyundai would like. The company reportedly raised incentives to get them to move. So while sales were up, the automaker was disappointed. AutoTrader senior analyst Michelle Krebs confirmed to Autoblog that incentives were high for the Sonata, but that had nothing to do with its design. "The midsize car segment has fallen out of favor with buyers who want utilities so they are carrying very heavy incentives. We expect that trend to continue and then some in 2015," she said. A previous report also claimed that the 2015 Sonata wasn't living up to sales expectations in part due to its more traditional styling. But the company shot down those claims because the sedan was still rolling out the entire range to dealers at the time. Even now, Hyundai is still adding the Sonata Hybrid and Plug-In to the lineup in the coming year.

2019 Hyundai Tucson revised with new styling and convenience tech

The Hyundai Tucson gets significant updates for the 2019 model year, with freshened styling all around to bring its look in line with the brand-new Kona and Santa Fe crossovers, revised engine options, and more of the safety and convenience technology that buyers have come to expect from the small crossover category. Gone is the 1.6-liter turbocharged four-cylinder engine option in the Tucson, replaced by a naturally aspirated 2.4-liter engine with 181 horsepower and 175 pound-feet of torque. This same engine was just announced for the 2018 model year, available exclusively in the Tucson Sport, but the 2019 refresh puts the uprated mill in the SEL, Sport, and Limited trims. A 2.0-liter engine is standard in Value and SE trim levels, where it makes 164 hp and 151 lb-ft. The Tucson gets redesigned fascias front and rear, with Hyundai's latest "cascading grille" design. Unlike the Santa Fe and Kona, the Tucson has traditional single-unit lighting clusters that extend from the top corners of the grille. A smaller, angular set of driving lights sit well below the headlights. Interior changes are less noticeable, but the addition of optional second-row USB charging ports and Qi wireless smartphone charging add convenience to upper trim levels. A seven-inch touchscreen comes standard and includes Apple CarPlay and Android Auto. Forward Collision Avoidance and Lane Keeping Assist are standard on all 2019 Hyundai Tucson models. A surround-view monitor, pedestrian detection, high-beam assist, rain-sensing wipers, smart cruise control with stop-and-go, and a driver attention warning system are optional. Expect to see the 2019 Hyundai Tucson in dealerships this fall. In the meantime, check out our high-res image gallery above, and stay tuned for more — Hyundai is rumored to have an N-branded high-performance version of the Tucson in the works. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.