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The 2017 Hyundai Ioniq fuel economy numbers are official, and impressive

Thanks to the EPA's handy fuel economy reference site, fueleconomy.gov, we now know exactly how the three versions of the 2017 Hyundai Ioniq did in fuel economy testing. The EPA tested all three versions: the hybrid Ioniq, the plug-in hybrid Ioniq Blue, and the self-explanatory Ioniq Electric. For reference, the 2017 Toyota Prius is no slouch, getting 50 mpg highway, 54 in the city, and 52 combined according to EPA testing. Now let's compare to the Ioniq, which in regular form gets 54 highway, 55 city, and 55 combined. It bests the traditional hybrid Prius most significantly on the highway. The plug-in Blue achieved 59 highway, 57 city, for a combined 58 mpg rating. As we mentioned in our earlier deep dive on the Ioniq range, the plug-in will also do 31 miles on electricity alone. As suspected, the range of the Ioniq Electric is going to be an issue for the company. The EPA confirmed the range to be 124 miles in total, returning an MPGe rating of 122 highway, 150 city, and 136 combined. We know that Hyundai is self-conscious of the range of the initial model, which looks unimpressive compared to the crop of 200-plus-mile range EVs coming to market soon, like the Bolt. Hyundai recently told Automotive News that a 200-mile range version will be coming quickly, by 2018, so the Electric won't be hobbled for too long. As long as we're comparing it to the Bolt, it should be noted that the MPGe numbers are better, even if the total range isn't. The Bolt is only good for 110 highway, 128 city, and 119 combined MPGe – to put it another way, the Ioniq Electric consumes 25 kWh per 100 miles, while the Bolt consumes 28. A small difference, to be sure, but worth noting. Don't forget that there's a fourth Ioniq out there, which we rode in recently, although it's notably mainly for its autonomous tech rather than its drivetrain. Related Video: Tip: Ramsy Shuffield Green Hyundai Fuel Efficiency Hatchback Electric Hybrid

VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.

Hyundai, Kia, Genesis will get chip maker NVIDIA's infotainment in deal

Chip maker NVIDIA Corp on Monday announced that Hyundai Motor Group will use the NVIDIA DRIVE in-vehicle information and entertainment system for all its Hyundai, Kia, and Genesis models from 2022. NVIDIA said the luxury vehicle division of Hyundai, Genesis, already uses NVIDIA DRIVE for its GV80 and G80 models. (You can read a bit about the Genesis infotainment systems in Autoblog's recent driving reviews of the G80 sedan and the GV80 SUV, and our buying guide for the latter.)  NVIDIA declined to say how many vehicles NVIDIA DRIVE would be installed in, but said it is a large number and pointed to the fact that in 2019 Hyundai Motor Group shipped over 7 million vehicles. Hyundai Motor Co is the flagship company of Hyundai Motor Group, and Kia Motors Corp is its sister company. NVIDIA DRIVE includes hardware and software components and uses artificial intelligence to improve the user's experience. The software can be "perpetually" updated, giving vehicles the latest AI cockpit features, said NVIDIA. NVIDIA said it has also been working with Mercedes-Benz, Audi and Honda on in-car entertainment and information systems. Related Video: