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Recharge Wrap-up: Nissan UK battery plant, Hyundai EV/FCEV station

Hyundai has opened a joint hydrogen fueling/EV charging station in South Korea. Called a "Fusion" station, it allows customers to take advantage of both types of alternative energy Hyundai uses for its vehicles. The station in Gwangju began as a hydrogen station, and EV charging capability was added recently. While users will have in common the use of green energy to power their vehicles, it will be interesting to see if spontaneous debates erupt between drivers over the merits of the two alternative powertrains. Hyundai will now use the hydrogen fueling part of the station to study fuel usage. Read more at Inside EVs. EV charging company EverCharge is teaming up with Schneider Electric to provide charging infrastructure to multi-tenant buildings. Because of the limited electricity for buildings like apartments, condominiums and offices – as well as the fact that multiple occupants often share power – installing charging at such locations has been challenging. EverCharge's SmartPower technology senses excess or limited power supply, and uses it to charge multiple vehicles accordingly. The groups will use this technology along with Schneider Electric's EVlink Home EV Charger to provide charging services at these otherwise difficult locations. Read more at Green Car Congress, or at the EverCharge blog. Nissan will build fourth-generation lithium-ion batteries for the Leaf at its plant in Sunderland, England. The announcement comes amidst rumors of the automaker outsourcing battery production. The decision means that Nissan's $37.5 million investment will preserve 300 jobs at the plant. The factory currently manufactures second-generation, 24-kW Leaf and e-NV200 batteries, and imports the third-generation, 30-kW Leaf battery from Nissan's plant in Smyrna, Tennessee. "Today's announcement reflects Nissan's intention to remain EV leaders for many years to come, with our European operations at the heart of our future innovations," says Nissan Europe Chairman Paul Willcox. Read more at Automotive News Europe, and in the press release below.

First hydrogen Hyundai Tucson Fuel Cell CUVs arrive in California

These crossovers are not available in showroom quite yet, but the first batch of Hyundai Tucson Fuel Cell vehicles has made it to California. Hyundai is promising retail availability, "within the next several weeks," which means early June or so for the $499/month CUVs. We previously heard in January that these hydrogen-powered Tucsons were supposed to be in US customers' hands by the end of March, so things are running behind schedule. Still, the delivery at a port near Los Angeles marks the "first delivery of a mass-produced fuel cell vehicle for the US market," Hyundai says, which could be a big deal when we look back at the evolution of hydrogen-powered vehicles in the US (though we're guessing at least one other manufacturer might object to the Korean automaker's claim). Mike O'Brien, vice president, corporate and product planning for Hyundai Motor America, is certainly upbeat, saying in a statement that Hyundai is "proud of our leadership role in this important segment of the alternative fuel vehicle market." So far, that's a segment that the company has almost all to itself. There are a very small number of hydrogen vehicles around today, including the Honda FCX Clarity and a few test vehicles from other automakers, but the numbers are set to grow next year when Toyota and Honda introduce new hydrogen sedans. For now, though, Hyundai can make a splash simply by bringing these vehicles to our shores. Hyundai's First Mass-Produced Tucson Fuel Cell CUVs Arrive In Southern California Tucson Fuel Cell, the Next-Generation Electric Vehicle, Arrives at Port Hueneme With Retail Availability Soon PORT HUENEME, Calif., May 20, 2014 /PRNewswire/ -- Today, at a port near Los Angeles, Hyundai's Tucson Fuel Cell CUVs began rolling onto U.S. soil, marking the first delivery of a mass-produced fuel cell vehicle for the U.S. market. The first retail sale of the Tucson Fuel Cell is expected within the next several weeks in Southern California. Under the Hyundai leasing program, approved lessees can drive Hyundai's next-generation Tucson Fuel Cell for just $499 per month, including unlimited free hydrogen refueling and "At Your Service" valet maintenance at no extra cost. For the first time, retail consumers can now put a mass-produced, federally-certified hydrogen fuel cell vehicle in their driveways, with availability at three select southern California Hyundai dealers: Tustin Hyundai, Win Hyundai in Carson, and Hardin Hyundai in Anaheim.

Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.