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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Hyundai i20 WRC gets shakedown in Finland

It's always a good day when we get to post a video about rally racing. It's even better when that video is of a new WRC competitor undergoing testing. This spy video shows Hyundai's i20 WRC, a car that debuted nearly one year ago at the 2012 Paris Motor Show. It's set to usher in Hyundai's return to top-flight motorsports, and will do battle with the cars from Citroen, Ford and Volkswagen that are currently contesting the 2013 season.
This video, which shows the i20 testing on the notoriously tough Finnish rally stages, gives the impression that progress on the new WRC contender is going well. It certainly looks fast, and as with the vast majority of rally cars, it sounds absolutely wonderful (listen to some of those gun-shot-like backfires). Take a look below for the whole, glorious three minutes and 20 seconds of unadulterated rally noise, flying dirt and jumping.

Hyundai’s new Plug-in has a range of 590 miles

Hyundai’s new Plug-in has a range of 590 miles Hyundai revealed the 2018 Sonata Hybrid and Plug-in Hybrid at the 2018 Chicago Auto Show. The Plug-in Hybrid includes a 50 kW electric motor battery pack and has a combined range of 590 miles. The two Sonatas will be built in Asan, Korea. Transcript: HyundaiÂ’s new Plug-in has a range of 590 miles Hyundai revealed its redesigned sonata Hybrid and Plug-in Hybrid models at the 2018 Chicago Auto Show. Blind-spot detection, rear cross-traffic alert, and lane-change assist all come standard. The Hybrid powertrain includes a 2.0-liter 4-cyl engine with a 6-speed automatic transmission and a 38 kW electric motor. The Hybrid has a net power of 193 horsepower at 6,000 rpm. The Plug-in Hybrid powertrain includes a 50 kW electric motor with a battery pack 5 times larger than the Hybrid at 9.8 kWh, and has a total system output of 202 horsepower at 6,000 rpm. The Hybrid boasts a combined mpg of 42 while the Plug-in Hybrid claims a total combined range of 590 miles. Hyundai claims the Hybrid can operate solely on electric power at speeds up to 75 mph. The sonatas will be built in asan, korea. Hyundai Autoblog Minute Videos Original Video PHEV hyundai sonata hybrid 2018 Chicago Auto Show hyundai sonata plug-in hybrid sonata sonata plug-in hybrid