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Hyundai i30 comes to America as the 2018 Elantra GT

At last year's Paris Auto Show, Hyundai revealed its clean and classy i30 hatchback, with the promise that it would arrive in the US as the Elantra GT. The company has fulfilled that promise and then some, bringing us the same attractive hatch, but with even more power. Visually and structurally, the car is pretty much identical. The lines aren't fussy, and the look is more upright than its predecessor. The interior is reasonably attractive, but we wish the infotainment display was better integrated with the dash like the Elantra sedan's dash. View 52 Photos The big differences are under the hood. The European i30 features an array of gas and diesel engines, and the most potent of which produced only about 140 horsepower. In the United States, the least powerful Elantra GT is the naturally aspirated 2.0-liter inline-4 that makes 162 horsepower. And if that's not enough, a Sport version will be offered with Hyundai's 201-horsepower turbocharged 1.6-liter. The Elantra GT Sport, like its sedan counterpart, also picks up a few other improvements. It trades in the standard hatch's torsion bar rear suspension for a multi-link set-up. It also moves up to 18-inch alloy wheels, instead of the standard 17-inch alloys, and larger front and rear disc brakes. The interior gets some sportier accoutrements, too. View 6 Photos All Elantra GTs will be available with a number of premium options, including leather, dual-zone climate control, cruise control with start and stop functionality, automatic emergency braking, and lane keeping assist. You'll also be able to use Hyundai's Blue Link Alexa feature. Interested buyers will be able to check out an Elantra GT at dealer lots this summer, but Hyundai has not yet released pricing. Related Video: Related Gallery 2018 Hyundai Elantra GT | 2017 Chicago Auto Show View 9 Photos Image Credit: Hyundai Chicago Auto Show Hyundai Hatchback Economy Cars

VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.

Hyundai beefs up HB20 R-Spec in Brazil

If you've been following the news from the Sao Paulo Motor Show, you'll likely have seen not only a series of new concept cars, but also a whole mess of production vehicles you never knew existed because they were developed specifically for the Latin American market. One of them is the Hyundai HB20.
Hyundai Brasil makes the HB20 in Sao Paulo for local consumption in three forms: there's the HB20 hatchback, HB20S sedan and HB20X crossover. It's the former which it has transformed into the R-Spec concept you see here.
Decked out in matte blue, the HB20 R-Spec concept packs an aggressively upgraded aero kit, extra cooling ducts, 17-inch alloys, LED headlights and an interior with leather trim and striped seats. Even if we don't know what's under the hood, it all looks pretty convincing, and makes us wish Hyundai would offer it Stateside as part of the Accent family with which it shares its underpinnings.