2007 Hyundai Santa Fe Gls Sport Utility 4-door 2.7l on 2040-cars

Auto blog

This Hyundai commercial may be the weirdest of Super Bowl 50

It happens every year at the Super Bowl. For every headline-making, Twitter-breaking commercial, there's an ad like this one, simply titled "Better," from Hyundai. An ad that's so odd, people will focus not on its message, but the overarching weirdness of the spot. The ad in question follows the life of a man born with an exposed V8 engine where his heart should be (it's actually a little high, but we're nitpicking). Yes, it's as strange as it sounds. According to Hyundai, the man "strives to make the world a better place," but the only time we see anything approaching that is when he opens a jammed umbrella for a woman. For most of the ad, it's hard to tell you're even seeing a car commercial. It's not until the end, where the man is shown working in a Hyundai design studio alongside people with similar anatomical features, that the ad begins to make sense. Perhaps part of our disappointment with Hyundai's latest Super Bowl spot is that the NFL's official automotive sponsor has done so well otherwise. The brand has become a fixture during the big game over the years, and will likely see some success in 2016 with spots featuring both Ryan Reynolds and Kevin Hart. Those successes aside, though, we'll be surprised if there's a great response to this particular Super Bowl 50 commercial from Hyundai.

The 2017 Hyundai Ioniq fuel economy numbers are official, and impressive

Thanks to the EPA's handy fuel economy reference site, fueleconomy.gov, we now know exactly how the three versions of the 2017 Hyundai Ioniq did in fuel economy testing. The EPA tested all three versions: the hybrid Ioniq, the plug-in hybrid Ioniq Blue, and the self-explanatory Ioniq Electric. For reference, the 2017 Toyota Prius is no slouch, getting 50 mpg highway, 54 in the city, and 52 combined according to EPA testing. Now let's compare to the Ioniq, which in regular form gets 54 highway, 55 city, and 55 combined. It bests the traditional hybrid Prius most significantly on the highway. The plug-in Blue achieved 59 highway, 57 city, for a combined 58 mpg rating. As we mentioned in our earlier deep dive on the Ioniq range, the plug-in will also do 31 miles on electricity alone. As suspected, the range of the Ioniq Electric is going to be an issue for the company. The EPA confirmed the range to be 124 miles in total, returning an MPGe rating of 122 highway, 150 city, and 136 combined. We know that Hyundai is self-conscious of the range of the initial model, which looks unimpressive compared to the crop of 200-plus-mile range EVs coming to market soon, like the Bolt. Hyundai recently told Automotive News that a 200-mile range version will be coming quickly, by 2018, so the Electric won't be hobbled for too long. As long as we're comparing it to the Bolt, it should be noted that the MPGe numbers are better, even if the total range isn't. The Bolt is only good for 110 highway, 128 city, and 119 combined MPGe – to put it another way, the Ioniq Electric consumes 25 kWh per 100 miles, while the Bolt consumes 28. A small difference, to be sure, but worth noting. Don't forget that there's a fourth Ioniq out there, which we rode in recently, although it's notably mainly for its autonomous tech rather than its drivetrain. Related Video: Tip: Ramsy Shuffield Green Hyundai Fuel Efficiency Hatchback Electric Hybrid

Recharge Wrap-up: Chevy teases Bolt driving range, China pursues EV subsidy cheaters

Chevy is teasing the Bolt's driving range, which it is set to reveal on Tuesday. It will certainly be able to travel more than 200 miles between charges, but the second and third digits in that value, as it stands today, are still question marks. On its Facebook page, Chevrolet is asking fans to try to guess the official range. Of course, Tesla fans have already started posting their own snide remarks in the comments. Chevy fans are certainly hoping to see the Bolt's range eclipse that of Tesla's upcoming Model 3, which the California-based automaker puts at 215 miles. See Chevy's post on Facebook to make your own guess, or check back there (or here at AutoblogGreen) for the official number once it is unveiled. Fuel cell company PowerCell Sweden says it has signed an agreement with a Chinese company to make range extenders for commercial trucks. The unnamed Chinese customer has placed an order and signed a memorandum of understanding with PowerCell Sweden, and the partners will develop methanol reformer fuel cell range extenders for electric distribution trucks. "Our unique expertise in fuel cells and reformer technology is receiving an increasing attention worldwide and we are truly pleased to get another Chinese order," says PowerCell Sweden Sales Director Andreas Boden. Read more at Green Car Congress, or from PowerCell. China is accusing major automakers of violating EV subsidy rules. After the country's Ministry of Finance penalized five companies with fines and, in one case, revocation of production license for subsidy cheats, China has since named 20 more potential violators, including Nissan, Hyundai, JAC, and a subsidiary of BYD. Of the first five companies to be punished under the investigation, Suzhou Gemsea Coach Manufacturing is having its production license revoked, while four others, including a subsidiary of Chery, are being fined for about half of the subsidies received. The scandal is bad new for China's subsidy program, which has helped spur sales of plug-in vehicles. Read more from Fortune, or at Hybrid Cars.