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Hyundai refreshes the Sonata for South Korea, and later the US

Thanks to its debut in South Korea, we have an early look at the revised Hyundai Sonata that will eventually reach the US with minor adjustments. And that's not just speculation. We reached out to Jim Trainor at Hyundai, who told us, "Much of what you have seen from Korea will be seen here, but there will be differences both on the exterior and the interior along with some mechanical and option differences." That said, we don't expect major changes to this Korean model. So without further ado, let's take a look. Up front is a thoroughly revised fascia. The most noticeable change is the grille, which descends much lower in the front bumper, much like those on the Elantra sedan and Elantra GT hatchback. The top edge of the grille appears lower, and that brings the whole nose of the car lower. The hood also has a few more creases running longitudinally. The exterior varies a bit between models, with the standard model getting a grille with slats and the 2.0T getting a mesh grille. The 2.0T also gets black headlight bezels and dark chrome all around. Though Hyundai didn't provide photos of the interior, the company says it has been changed, and some of the buttons will have a more premium feel. The 2.0T also gets a few exclusive interior bits to complement its unique exterior. The seats have more bolstering, and the standard steering wheel is replaced with a flat-bottomed piece. There are some functional updates to the new Sonata as well. Most notable is the introduction of an 8-speed automatic on the 2.0-liter turbocharged four-cylinder model. In the US, the turbo Sonata is only available with a 6-speed automatic. Hyundai also touts the introduction of wireless phone charging and lane-keep assist. The big differences between this and the US version likely involve visual tweaks and the packaging of some options. There's also the question of whether the 8-speed automatic will be available, but it would be odd if it weren't offered. The Korean model goes on sale later this year, and Trainor told us the North American debut is coming soon. Related Video:

Hyundai offers discounts to owners done with dirty VW diesels

For Volkswagen owners that aren't satisfied with getting a payout from the company to make up for dirty emissions, and need to rid themselves of their polluting machines, Hyundai may have a solution. The South Korean automaker is now offering Friends and Family Pricing Plus on new Hyundais for owners of 2.0-liter diesel Volkswagens. A Hyundai spokesperson said it's "an alternative to potentially orphaned diesel owners that will be entering the market for a new vehicle." This discounted pricing plan, as listed by a dealer in Tampa, Florida, starts with the gross dealer invoice price, which includes destination and advertising fees. From there, the buyer gets $1,250 off the purchase price, as well as 3-percent off of the MSRP, excluding destination charges. Also, any current Hyundai incentives can be added to the Friends and Family Pricing discounts. A list of the eligible VW models is below: 2013-2015 Beetle and Beetle convertible 2010-2013 Golf 3-door hatchback 2010-2015 Golf 5-door hatchback 2015 Golf SportWagen 2009-2015 Jetta 2009-2014 Jetta SportWagen 2012-2015 VW Passat 2010-2013, 2015 Audi A3 These incentives certainly make the prospect of a new Hyundai rather attractive, especially for VW owners with that sweet settlement money burning a hole through their wallets. The question is, will owners of these cars find any current Hyundais they like as much as their VWs? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Courtesy Hyundai of Tampa, Hyundai via CarsDirectImage Credit: Sebastian Blanco Green Hyundai Volkswagen Emissions vw diesel scandal

Hyundai Super Bowl ads use humor, Ryan Reynolds to sell 2017 Elantra

If you watch the Super Bowl on Sunday, expect to see a lot of Hyundai advertising. The South Korean automaker has two spots set to air during the game and two others that will premier before kick-off. The in-game commercials are now online, and they both use humor to market the 2017 Elantra. Ryanville (above) is an odd commercial about a town full of Ryan Reynolds clones, and two smitten women drive through the village to gawk at the actor. It's a forgettable ad unless you really like Reynolds, but Hyundai gets plenty of opportunities to show off the Elantra, including features like the available pre-collision braking. If you want something with a little more action, watch The Chase (below). Angry bears run after a frightened couple, and the Elantra's voice-activated start feature allows the people to get out of trouble in the nick of time. The ad finishes with a little humor to lighten the mood. This commercial still isn't memorable, but it's the better one of this pair. Hyundai hasn't released either ad for before the Super Bowl yet. First Date will star comedian Kevin Hart in a spot for the Genesis sedan, and Better will highlight the automaker's desire to improve its vehicles and customer experience. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S.