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2019 Hyundai Nexo fuel-cell debuts in California by year’s end

Hyundai will make its 2019 Nexo hydrogen fuel-cell crossover available in California by end of the year, and while it still hasn't announced pricing, it said the vehicle will be sold at Hyundai dealerships in Van Nuys and Tustin in Southern Cal, with a San Jose dealer coming online in early 2019. Read Autoblog's Quick Spin review of the 2019 Nexo here. The Nexo is the replacement for the Tucson Fuel Cell, which it leased to customers and use to log testing miles in 18 countries. Considered the second generation of Hyundai's fuel cell car, the Nexo boasts an estimated range of 380 miles, 115 more than its predecessor, in the Nexo Blue trim, with an estimated MPGe of 65 miles in the city, 58 on the highway and 61 combined. The Limited model offers a slightly more, uh, limited driving range of 354 miles and an estimated MPGe of 59/54/57. The EPA has yet to publish official fuel-economy ratings. Power and acceleration are also improved to 161 horsepower and 291 pound-feet of torque. Hyundai developed the Nexo on its own dedicated architecture, which it says weighs less (though how much is not known), offers an improved power-to-weight ratio, and delivers a 20 percent faster 0-60 mph sprint time at a not-particularly blistering 9.5 seconds over the Tuscon. Despite the three hydrogen tanks, they take up less total space than the Tucson FCEV, so rear cargo volume is increased by nearly 6 cubic feet to 29.6 cubic feet, with the battery relocated to the trunk. The Nexo is also longer by 10.3 inches and wider by 1.5 inches, with a longer wheelbase, though it's shorter by 1 inch. Overall power increases to 135 kilowatts, with a slightly less energy-dense fuel cell but a battery pack that jumps by 16 kW to 40 kW. The Nexo also gets a host of driver-assist technologies, like forward collision-avoidance assist, high-beam assist and what it calls remote smart parking assist, which enables the car to autonomously park or retrieve itself from either a parking space, including parallel slots and rear-first parking spaces. Related Video:

Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

Genesis changes its mind on retail plans

Genesis will apparently open the doors to its nascent dealership network to all existing Hyundai dealers, reversing its earlier plan to launch a separate, much more limited retail network as a way to distinguish the brand. The brand's general manager, Erwin Raphael, told Hyundai's dealer council last week that Genesis would allow all Hyundai dealers the opportunity to sell the luxury brand in the U.S. That amounts to a 180 on plans announced in January, when the two-year-old spinoff said it planned to build out a network of about 100 Genesis retailers in around 48 mostly urban luxury markets, with first dibs on the franchises going to high-performing Hyundai dealers. The plan was to have separate branding, with the long-term goal of having them all operating out of standalone facilities after launching in temporary or shared showrooms. Per Automotive News, Genesis will no longer confine its sales to those 48 markets. All Hyundai dealerships will be able to apply to be licensed as Genesis dealers, though 2019 models will only be shipped to the newly franchised Genesis retailers. About 350 "elite" Hyundai dealerships that already sell the G80 and G90 sedans can continue to sell them, or take previously offered settlement money and move on. Those who become or remain Genesis dealers will have to sign new or separate franchise agreements that were expected to go out this week or next. Genesis will still require separate, standalone stores and service facilities. The news will likely please Hyundai dealers who have been frustrated or confused by Genesis's rollout strategy and are eager to play a role in the brand's growth. It also could provide a sales lift for Genesis, whose sales during the first four months of 2018 fell 17.5 percent to 5,390. They'll also be hoping for a boost when the compact G70 sedan launches this summer. Related Video: