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Hyundai's green vehicle line might be called AE

When we got spy shots back in June of Hyundai's challenger for the Toyota Prius, intel suggested Hyundai would name it AE HEV, an acronym that possibly meant Advanced Experimental or Alternative Energy Hybrid Electric Vehicle. The Korea Herald reports that AE is indeed the tentative project name, and that it could be applied to an entire model line of green-only models with hybrid, plug-in hybrid, and electric variants. We're told the hybrid's launch is slated for January 2016, the first configuration being a five-door hatchback based around the company's 1.6-liter direct-injected Cappa engine. The size of the battery pack and capability of the electric motor are still unknown. It aims to outdo the Prius in at least two ways, one of them being to exceed the Prius' rating of 21 kilometers per liter of combined fuel economy. The other would concern model range instead of on-road range: if the other powertrain options follow, the AE could be the world's first model with three different green drive configurations (if Honda doesn't get there first). The Korea Herald said Kia will be rolling out a hybrid-only vehicle of its own called the DE. We're not sure what the specs and timeline are for that car, nor if it is included in the "22 green cars" that a Hyundai spokesman told the paper the automaker plans to release by 2020. Right now we're awaiting the initial response to Hyundai's full dive into green waters with the Sonata PHEV that just went on sale. Featured Gallery Hyundai Prius-Fighter Spy Shots View 14 Photos News Source: The Korea HeraldImage Credit: Chris Doane Automotive Green Rumormill Spy Photos Hyundai Alternative Fuels Hatchback Electric Hybrid

Hyundai going with AeroVironment for dealership PHEV chargers

Hyundai will partner with AeroVironment as the supplier for charging stations at dealers for the 2016 Sonata Plug-in Hybrid. The 240-volt chargers will be able to top up the PHEV in less than three hours. Customers can also order AeroVironment's home chargers directly from the automaker's showrooms. AeroVironment is a veteran to working with automakers on charging solutions and has experience partnering with Fiat, Ford, Nissan, and BMW. The company also installed a network of locations along the I-5 corridor in Oregon. Customers can already buy the Sonata PHEV in ten states, including California, for a starting price of $35,435 (after $835 destination but before any tax incentives). The sedan has a total output of 202 horsepower from its 2.0-liter four-cylinder and electric motor. The 9.8-kWh lithium-polymer battery offers 27 miles of electric range and an EPA-estimated 99 miles per gallon equivalent. Hyundai dealers might have more green cars on the lot to use these chargers in the coming years. The company reportedly has a project codenamed AE under development, and rumor indicates that hybrid, PHEV, and EV models could be on the way. Hyundai Motor America Picks AeroVironment to Provide Dealer Charging Stations for the All-new 2016 Sonata Plug-in Hybrid Model AeroVironment to provide reliable and easy-to-use EV charging stations in Hyundai dealerships Hyundai becomes the seventh major auto manufacturer to choose AeroVironment as its preferred dealer charging station provider Hyundai drivers have the option to purchase AeroVironment's portable TurboCord charging system or its wall-mounted EVSE-RS charging station SIMI VALLEY, Calif., Nov. 24, 2015 – Hyundai Motor America has selected AeroVironment, Inc. (NASDAQ:AVAV) as the preferred provider for charging system installation at its dealerships across North America for its all-new 2016 Hyundai Sonata Plug-in Hybrid. Hyundai is the seventh plug-in electric vehicle (EV) auto manufacturer to choose AeroVironment as one of its suppliers. The 2016 Sonata Plug-in Hybrid comes with a high-capacity lithium-polymer hybrid battery system that delivers an all-electric range of 27 miles before switching to hybrid mode. The Sonata Plug-in Hybrid also comes with a lifetime hybrid battery warranty. The AeroVironment 240-volt TurboCord and the EVSE-RS charging station can charge the Sonata Plug-in Hybrid in less than three hours versus the approximate nine hours needed using a standard 120-volt charging cable.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.