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Hyundai NA CEO Krafcik awarded Automotive Executive of the Year

Hyundai North America CEO John Krafcik is this year's Automotive Executive of the Year. DVN Business Assurance presents the award each year, and this year, Robert Djurovic, executive director of the award program, said Krafcik won the nod because he "reshaped the way Hyundai approaches the market with consumer focus, compelling design and enduring value." While speaking at the award ceremony, Krafcik said that he was humbled by the recognition and that he accepted the accolade on behalf of Hyundai team members, dealers and suppliers.
Krafcik joined Hyundai in 2004 as the vice president of product development and took on duties as chief executive in 2008. Since then, the automaker has seen a flurry of new products and a substantial jump in market share. His efforts have also helmed Hyundai to two North American Car of the Year awards in 2009 and 2012 for the Genesis and Elantra, respectively. Krafcik also helped Hyundai navigate through the company's fuel economy debacle that began late last year, in which the automaker admitted it overstated the efficiency ratings of many of its automobiles.
The Automotive Executive of the Year Award has been recognizing industry leaders since 1964. You can read the full press release below for more information.

Hyundai previews new Equus-replacing Genesis G90

Hot on the heels of the announcement of the new Genesis luxury brand, Hyundai is rolling out the first model in its lineup, the G90. Previewed in this image, the sedan will replace the Equus at the top of Hyundai's lineup and launches next month in Korea. It will wear the EQ900 badge in its home market. Penned in the company's new Prestige Design Division, the styling has obvious links to the new Genesis sedan (which will also get an alphanumeric nameplate) and the Vision G Coupe concept (which will likely lead to a production two-door). That means more straight lines than the curvier Equus, along with more upscale details. From the limited angles at which we're viewing it, the design appears to bear some similarities to other luxury automakers like Audi (around the headlights), Mercedes (at the tail), and even Bentley (towards the back of the greenhouse). The G90 will kick off the launch of the new Genesis brand much in the same way that Toyota launched the Lexus brand, Honda begat Acura, and Nissan gave birth to Infiniti. The G90 will be the first of six new Genesis models to launch by 2020. 'New Luxury' Takes Shape - Hyundai Motor Unveils Rendering of New G90 Hyundai Motor has revealed the first rendering of its new range-topping G90 luxury sedan, which is named EQ900 in Korea. The elegantly designed, technology packed G90 hints at the recently-launched Genesis brand's design identity and future direction. Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, said, "Genesis' new large luxury sedan G90 will deliver a concept of 'New Luxury' to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience." As the Genesis brand's flagship model, G90 is a blueprint for change and innovation that will distinguish the Genesis brand. Majoring on 'human-centered' technology combined with engaging driving dynamics, G90 boasts a raft of world-best safety features and technological innovations to set itself apart in the luxury market. G90 also showcases the Genesis brand's hallmark design style 'Athletic Elegance', interpreted by the newly-formed Prestige Design Division to bring graceful and profound elegance to G90's significant proportions.

Next Hyundai Santa Fe carries Kona cues

Last week we showed you Hyundai's newest and smallest crossover, the Kona. This week, we bring you the newest version of Hyundai's largest crossover, the Santa Fe, albeit beneath much camouflage. There's a bigger connection between these two vehicles than just timing and size contrast, though. They appear to share some styling cues. We can see through the vinyl draperies on the nose and tell that it has an aggressive version of the Hyundai cascading grille, much like the Kona. It also has the slender top headlight element combined with larger, separate elements lower in the fascia, again like the little crossover. The camouflage also fits closely enough to the body to reveal that the main grille will be flanked by large vents that encompass the lower headlamps. We also see some Recaro racing seats through the windshield, but we doubt those will make production. Prove us wrong, Hyundai! Moving to the sides and tail, there are fewer details to discern. The size looks similar to the current model, and the roofline and window lines also look similar. The rear taillights do look slimmer than those on the present Santa Fe. As for when we may see this updated Santa Fe, we wouldn't expect a reveal until next spring at the earliest, possibly next fall, as a 2019 model. The reason for this is primarily the fact that the current Santa Fe was just refreshed for 2017, so Hyundai will likely give that update a little bit of breathing room. Related Video: Featured Gallery 2019 Hyundai Santa Fe Spy Shots View 10 Photos Image Credit: CarPix Spy Photos Hyundai Crossover Economy Cars hyundai santa fe