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2017 Hyundai Elantra Eco priced from $21,485

Hyundai announced base price for the 2017 Elantra Eco. $21,485 (including destination fee) gets you a sedan with a 1.4-liter turbo swapped in place of the Elanta's standard 1.8-liter or optional 2.0-liter four cylinder engines. EPA fuel economy figures of 40 highway, 32 city, 35 combined represent increases of 2, 4, and 3 over the 1.8-liter Elantra. The Elantra Eco gets mixed scores compared to the competition but the figures are misleading. The Hyundai's numbers reflect the updated 2017 fuel economy numbers, which are generally lower than 2016. Starting next year, automakers will change the way they adjust test figures to come up with the window sticker numbers. Comparing 2017 Elantra Eco apples to the 2016 competition's oranges, the Elantra is close to even. The Honda Civic (both turbo and naturally aspirated engines), Chevrolet Cruze, and Toyota Corolla Eco rate the same 35 combined mpg. The Hyundai's city number is one to two better than the field, but the highway figure is the same difference behind. In terms of pricing, the Elantra Eco costs around $1000 to $1500 more than base grade versions from the competition, but comes with a decent level of standard features. Keyless entry and ignition, blind-spot warning with cross traffic alert, dual-zone climate control, and heated seats are all included in the base price. A seven-speed dual clutch automatic is the only available transmission.Related Video: Fountain Valley, Calif., May 5, 2016 – Hyundai Motor America today announced pricing for the all-new 2017 Elantra Eco starting at $20,650. Elantra Eco is the most fuel efficient Elantra, delivering an EPA estimated 40 mpg on the highway and 35 mpg in combined city and highway driving. These mpg ratings could result in an average annual fuel cost of just $900 (source: fueleconomy.gov). 2017 Elantra Eco Pricing MSRP (excluding freight): $20,650 MPG (City / Highway / Combined): 32 / 40 / 35 Annual Fuel Cost*: $900 Engine: 1.4-liter turbo GDI 4-cylinder Transmission: Seven-speed EcoShift Dual Clutch Transmission with Shiftronic® *Data from Fueleconomy.gov (4/21/2016) Pricing above excludes $835 freight charge Elantra Eco's LED daytime running lights flank a bold hexagonal grille. On the inside, there is a standard seven-inch Display Audio touchscreen with Android Auto™ and Apple CarPlay™ support.

Kevin Hart tracks his daughter's Genesis in Hyundai Super Bowl ad

As the official automotive sponsor of the NFL, Hyundai has a massive advertising presence during Super Bowl 50, including four commercials premiering before or during the game. A newly released spot titled First Date markets the Genesis sedan (soon to be the Genesis G80) with humor by casting comedian Kevin Hart as a concerned dad who spies on his daughter's date. The commercial highlights Hyundai's Blue Link Car Finder that lets owners track their vehicle from a smartwatch. Hart uses it to follow his daughter on her date in increasingly absurd ways. By the end of the spot, he's hanging off a helicopter to keep an eye on her. This is also the second automotive ad to use a Queen song this year. Where Hyundai's commercial uses Another One Bites the Dust, Honda picks Somebody to Love for its Ridgeline spot. The 60-second commercial airs during the pre-kick time slot and joins Ryanville and The Chase among Hyundai's Super Bowl ads. The still unreleased Better premieres during the pre-game and shows the automaker's desire to improve its vehicles and customer experience. Related Video:

Hyundai, union reach tentative labor deal

According to Reuters, South Korea's labor unions may have reached a tentative deal with Hyundai following a compromise between the two sides on wages. Workers have staged a number of stoppages since August 20, which have cost the South Korean giant 1.02 trillion won - around $1.1B US. It also represents just over 50,000 units of production. That vehicle total sounds like a lot, but it's a small enough figure that Hyundai can apparently catch up with weekend and overtime shifts. We'd wager that this is why US inventories haven't been hit quite so hard aside from the battering already taking place. The proposal will now go before the union's rank and file.
If ratified, the new agreement will see workers getting a 5.14-percent raise in base salaries, along with 8.5-million-won (roughly $7,800) bonuses. Those concessions are a far cry compared to what the union was initially demanding, though. Early proposals included a 56.25-gram gold medal for each employee (worth about $2,400) and a 10-million won bonus (about $9,100) for employees whose children chose not to attend college. The union also sought a bonus worth two months' salary for workers that have been with the company for over 40 years, but this was negotiated down to a flat rate of six-million won ($5,464).
Based on Reuters' report, the work stoppages must have taken a real toll on Hyundai - its domestic sales dropped 20 percent last month, while exports were down nine percent. Those startling figures must have put some fire under the Hyundai bargaining team.