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GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.

The world's first fuel cell car sharing program launches in Germany

As EVs become increasingly mainstream, they seem to have found a natural home in carsharing services. BlueIndy has left its mark on Indianapolis, Ford has been testing its own EV sharing programs, Japan and China have seen their share of programs pop up, electric carsharing is helping low-income neighborhoods in Los Angeles, and more models continue to emerge. On the flip side, Car2go made news recently when it pulled EVs from its fleet in San Diego. Absent from the carsharing scene, though, have been hydrogen fuel cell vehicles. But even that is changing. In Munich, Germany, industrial gases company (think hydrogen) Linde has launched BeeZero, a carsharing service comprised completely of fuel cell vehicles. The fleet is made up of Hyundai Tucson Fuel Cell crossovers (called the ix35 Fuel Cell in Europe). It's the first hydrogen-powered carsharing service in the world, and Bavaria just happens to be a hub for hydrogen research and technology. Beezero, a new subsidiary of Linde, begins public service this summer with a fleet of 50 Tucson Fuel Cells. It offers users on-demand access to zero-emissions driving, but without the range limitations of battery electric vehicles. These H2-powered Hyundais can travel over 370 miles on a single tank, offering more flexibility to travel to the surrounding areas. If users want to visit the nearby lakes or mountains, they'll also have room to cart their gear with them. Drivers will be able to reserve a car online or through a smartphone app, and vehicles will be available in various zones in and around the city of Munich. As for the hydrogen used to fuel the fleet, Linde creates it from sustainable sources, promising carbon-neutral voyages. While the public gets access to hydrogen-powered mobility, Linde gets to learn from the experience. "We expect to gain valuable information from day-to-day fleet operations which we will use to further develop our hydrogen technologies and to help expand the hydrogen infrastructure," says Linde Executive Board member Dr. Christian Bruch. "BeeZero synergises two mobility trends that are gaining a lot of ground at the moment – car sharing and zero emissions – and will bring the benefits of fuel cell technology to a wider group of potential users." Read more in the press release below.

2016 Hyundai Tucson shows off its European trim ahead of Geneva

Hyundai is unleashing the first details about its next-generation Tucson ahead of the crossover's official debut at the 2015 Geneva Motor Show on March 3. So far, the Korean automaker is only talking about European specifications for the latest model that goes on sale in the second half of 2015 there. Still, this glimpse should give a good idea of what to expect from the future version inevitably coming to the US. The new Tucson largely blends the look of the current Santa Fe and last year's Intrado concept into a more angular, rugged CUV than the current model. As in the earlier teaser video, Hyundai's designers gave the latest generation horizontal, chrome-accented slats in the hexagonal grille to match the look of the other recent members in the lineup. The hood also takes on the somewhat flatter design from the Santa Fe, but the lower air dam wears an eye-catching mix of intakes, foglights and LEDs. In profile, there's a distinctive crease down the side, and the wheel wells subtly reinterpret the squared-off look from the Intrado. Inside, Hyundai claims that it focuses on improving material quality, and it's offering an attractive new Wine Red leather interior with black contrast to European buyers. There are also available heated and ventilated seats, and a faster infotainment system. The company is upping the safety assists too with features like Autonomous Emergency Braking, Lane Keeping Assist, Blind Spot Detection and more. These European models are made in the Czech Republic and offer quite an array of powertrain options. The gasoline choices are either a naturally aspirated 1.6-liter four-cylinder with 133 horsepower or turbo 1.6-liter mill with 174 hp. Diesel selections include a 1.7-liter with 113 hp, 2.0-liter with 134 hp or another tune with 182 hp. Transmission possibilities are either a six-speed manual or automatic, but the 1.6-liter turbo is available with a seven-speed dual clutch. North America will likely get its own drivetrain mix, though. Hyundai didn't release too many shots of the new Tucson. But we'll have live images from the Swiss show floor in a few weeks time.