Hyundai Genesis on 2040-cars

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2018 Hyundai Sonata lineup gets ‘+’ treatment at no extra charge

Hyundai is looking to jump-start sales of its struggling 2018 Sonata midsize sedan by introducing new "+" editions on several trim levels, adding features like the silver mesh grille cribbed from the Sport 2.0T, panoramic sunroof and safety technology for no extra charge — or for even lower prices, in some cases. The mid-model year enhancement package broadens availability of Hyundai's Advanced Driver Assist Systems, the Sport front fascia and mesh grille and other interior amenities. For example, the Sonata SEL+ and Sport+ editions now come equipped with the Sport's front fascia upgrades, dual automatic temperature control, wireless phone charging, heated steering wheel and other features at no extra charge, representing $580 and $950 in value to the respective models. Adding the Tech Package to the SEL+ gets you automatic emergency braking, lane keeping assist, smart cruise control with stop-start and other features for $25,185, including destination charge, a $980 value improvement, Hyundai says. Buyers can add the Tech Package to the Limited model for no extra charge over the previous model. On the high-end Sonata Limited model, adding the Ultimate+ package drops the price of the previous Ultimate package by $600 while adding the Sport mesh grille and fascia combo, plus the panoramic sunroof. The Korean automaker redesigned the Sonata for 2018 with a new "cascading grille" borrowed from the Elantra and other changes to the front, a redesigned back, some handling upgrades and a redesigned interior. But it hasn't helped move the metal. Sales of the Sonata fell a whopping 41 percent in April to 9,616; year-to-date, they were down 38 percent to 33,441 units. The company saw its combined Hyundai and Genesis sales decline by 11 percent in April. The "+" packages are available at dealerships now. Related Video: Image Credit: Hyundai Auto News Marketing/Advertising Hyundai Sedan sales package trim

Hyundai i20 shows what brown can do for you [w/video]

With the latest generation of the i20 at the 2014 Paris Motor Show, Hyundai continues to shake off its old image in Europe as a maker of cheap, unstylish little penalty boxes. This five-door hatch has to fit into the crowded, compact hatch market over there against popular entries like the Ford Fiesta and Volkswagen Polo - a high bar for success. But the Korean automaker claims that its latest vehicle is up to the task because it's designed in Europe specifically with European buyers in mind.
The new i20 takes a small step a bit more upmarket with features like LED front and rear lighting and a rearview camera. However, the biggest change is the jump in interior room, though. The wheelbase is two-inches longer than before, and the growth gives the hatch best-in-class legroom and cargo capacity with the rear seats up, according to Hyundai. Rounding out the improvements is an available panoramic sunroof that the company also believes is unique for the segment.
For the Paris show, Hyundai made the i20 extra sweet by covering it in a chocolaty shade of brown to look like a little French confection on the show floor. Scroll down for all of the details about it, and for the impossibly epic launch video.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.