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Hyundai announces upcoming Creta sub-compact crossover

The market for subcompact SUVs is booming, and the next automaker to get in on the action will be Hyundai. The Korean automaker has not only announced the imminent arrival of its first subcompact crossover, but has given it a name, as well. Like some of its other crossovers, Hyundai's forthcoming baby high-rider takes its name from a geographical place – but unlike the Tucson and Santa Fe, the discontinued Veracruz, or the conceptual Santa Cruz, that place isn't in North America. The name Creta is derived from the Greek isle of Crete, and is meant to evoke the notion of creativity, says Hyundai. (The marketing team is evidently hoping people don't associate it with the term "cretin" in the process.) The model is slated to launch in India sometime in the second half of this year, but whether it makes its little way to US showrooms remains to be seen. Wherever it is sold, however, the Hyundai Creta will ostensibly take on the likes of the Chevy Trax, Fiat 500X, Jeep Renegade, Mazda CX-3, Nissan Juke and Honda HR-V/Vezel in this burgeoning segment. Hyundai Motor Reveals Name Of New Global Sub-compact SUV: 'Creta' - Creta is the first sub-compact SUV model to be developed by Hyundai Motor - Global launch will start in India, in second half of 2015 June 2, 2015 - Hyundai Motor Company has today announced the name of its first sub-compact SUV: 'Creta'. The global roll-out of this all-new model will start in the second half of 2015 in India. The name 'Creta' derives primarily from the name for Crete, the largest of the Greek islands. Situated in the Mediterranean Sea, Crete was the focal point for Greece's global prowess in trade and culture, in its heyday connecting Europe, Asia and Africa. Creta will be an influential global model for the Hyundai Motor brand in one of the fastest-growing vehicle segments, helping the company to reach out to many more consumers in new and established international markets. Consistent with the core concepts underpinning Hyundai Motor's Modern Premium brand direction – SIMPLE, CREATIVE, CARING – the 'Creta' name is simple and easy to remember. Pronunciation of Creta deliberately evokes welcome similarities with the term 'creative', and draws on positive associations with the Mediterranean island of Crete, which is famed for combining a relaxed and tranquil environment with a vibrant, energetic approach to outdoor activities.

Hyundai: Dad

Even though we know Hyundai is launching Genesis as its own brand, Kevin Hart is here to tell you something very important about the current Hyundai Genesis: it's great for helicopter parents wanting to keep an eye on unchaperoned sons and daughters. There are other perfectly good uses for Hyundai's Blue Link smartwatch app, but we think concerned parents will pay close attention to this feature. Watch the ad and see if Kevin Hart delivers the laughs. Marketing/Advertising Hyundai Super Bowl Commercials 2016 super bowl ad

Hyundai Nexo revealed at CES: Hydrogen SUV finally gets a name, more photos

Hyundai Nexo, that's the name of the fuel-cell electric vehicle to succeed the Tucson FCEV. Built on a dedicated platform instead of using a converted ICE architecture, as the Tucson did, the Nexo packs a lighter, more compact hydrogen powertrain and a more powerful electric motor to deliver improved performance everywhere. The Nexo also plays a key role in Hyundai's "Hydrogen Life Vision," which aims at integrating hydrogen as a home energy source. The power density of the Nexo's stack increases by 50 percent, and overall system efficiency goes up 5.1 percent. The smaller engine contains fewer moving parts, and even the hydrogen tanks are 36 pounds lighter than those in the Tucson FCEV. View 11 Photos The Tucson FCEV uses a 100-kW electric motor that provides 221-pound-feet of torque, and after the 90-second preparation and stack heating time on startup, the Tucson accelerates from zero to 60 miles per hour in 12.5 seconds. The Tucson's two storage tanks held 140 liters of hydrogen (37 gallons) that could provide about 295 miles of range and an EPA rating of 50 mpge. The Nexo uses a 120-kW motor with 291 lb-ft, is ready to go in 30 seconds after starting, and accelerates to 60 mph in 9.9 seconds. The new FCEV's three storage tanks hold 156 liters of hydrogen (42 gallons), which Hyundai says are good for more than 350 miles on the EPA test cycle. In a real-world run from Los Angeles to Las Vegas, Hyundai said the Nexo returned a 360-mile range and 57 mpge. Refilling the 700-bar system will take five minutes. The Nexo will introduce some of the carmaker's new technology, too. Lane Following Assist keeps the Nexo in the center of its lane in the city and on the highway, and recognizes road edges when lane markings aren't clear. Blind-spot View Monitor displays an image of either side of the vehicle when the driver plans to change lanes. The Nexo parks itself autonomously, and returns, with Remote Smart Parking Assistant Hyundai envisions owners of this second-generation FCEV beginning to use the Nexo as an integral part of their lives, not merely as an appliance. At the Consumer Electronics Show, Hyundai will have the Nexo hooked up and providing power to a demo household as part of the automaker's "Hydrogen Life Vision." The carmaker's also got plans for using the Nexo's "pure water to grow vegetation" (water and water vapor are the only emissions byproduct of FCEVs).