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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

2019 Hyundai Elantra gets angular new styling, safety options

The 2019 Hyundai Elantra compact sedan has received a pretty radical refresh for a relatively conservative car. The rounded front fascia of the current model has given way to a face full of sharp corners. The headlights and fog lights are now triangles, and the grille is sharper. The headlights intersect the grille, too. There are some nice details in this new design. The base of the headlights match up with the top-most slat in the grille, and the lights intersect the grille at some of the grille's top corners. Two new creases on the hood also line up with vertical slats in the grille. The rear of the car is updated, too, if not as radically. The taillights get sharpened corners, as well as downward extensions on the outside edges. The illuminated parts are crisp zigzagging lines that match the nose. The license plate housing has been moved from the trunk lid to the bumper, and large Elantra lettering stretches across the lid. This mirrors the design of the current Sonata midsize sedan. Overall, the design changes are reasonably attractive, though they don't seem to fit especially well with the flanks of the car, which retain the softer, more organic lines of the current car. There are a number of other small updates as far as features are concerned with the Elantra. Hyundai now includes camera-based forward collision prevention, lane-keeping assist, and driver attention alert as standard equipment on the second-lowest SEL trim and above. All trim levels also get a 5-inch touchscreen as standard along with a rear-view camera and dynamic guidelines on the screen. The base SE model with a manual transmission finally gets Bluetooth and steering wheel controls, too. The top-end Limited gets an 8-speaker sound system with subwoofer, Qi wireless phone charging and Safe Exit Assist, which warns drivers of approaching cars when the door is open. What doesn't change is under the skin. The naturally aspirated 2.0-liter four-cylinder makes the same 147 horsepower as last year, and the turbocharged 1.4-liter engine still produces 128 horsepower. The 201-horsepower Elantra Sport is completely unchanged in regards to powertrain and exterior. Hyundai says that a restyled version will appear later this year. Pricing for the refreshed Hyundai Elantra has not yet been announced. It goes on sale this fall, and pricing should come just before it hits dealers. Related Video: Featured Gallery 2019 Hyundai Elantra View 36 Photos News Source: Hyundai Hyundai Economy Cars Sedan

Hyundai will launch 26 green models through 2020

Hyundai Motor Group, which comprises both Hyundai and Kia, believes that launching a blitz of 26 green models through 2020 could place the Korean automaker among the leaders in the segment. Only Toyota would be larger in the electrified vehicle market, if Hyundai Motor's plan works, Automotive News reports. The 26 models run the gamut of the green car field, and they include at least 12 hybrids, six PHEVs, two EVs, and two hydrogen fuel cells, according to Automotive News. If customers latch onto them, Hyundai and Kia could move as many as 300,000 electrified vehicles a year by 2020 versus about 43,000 in 2015. Kia is responsible for at least 11 of these vehicles like the upcoming Niro crossover. Meanwhile, Hyundai wants the upcoming Ioniq (above) to challenge the Toyota Prius, and the Korean company has hybrid, PHEV, and EV versions on the way. To save money on the development of so many electrified vehicles, Hyundai Motor uses shared components. "For example, all our electric motors have the same diameter," Lee Ki-Sang, Hyundai's green powertrain boss, told Automotive News. "The power output is different, but we can just adjust the width of the core winding. Or for the motor controller, we standardized to use the same printed circuit boards." Trying to go from a relatively small player to a market leader is an audacious move, but it's especially risky right now. Gas prices are the cheapest in 12 years in the US, and green car sales are down in the US and in Europe. Toyota even predicts the inexpensive fuel could cut into Prius sales, and it's far more established than Hyundai's models. The South Korean company could have an even tougher time because these efficient vehicles still lose money for now. "Our target is before 2020, we would like to make profits on these eco-friendly vehicles," Lee told Automotive News. Related Video: