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Hyundai Super Bowl ads use humor, Ryan Reynolds to sell 2017 Elantra

If you watch the Super Bowl on Sunday, expect to see a lot of Hyundai advertising. The South Korean automaker has two spots set to air during the game and two others that will premier before kick-off. The in-game commercials are now online, and they both use humor to market the 2017 Elantra. Ryanville (above) is an odd commercial about a town full of Ryan Reynolds clones, and two smitten women drive through the village to gawk at the actor. It's a forgettable ad unless you really like Reynolds, but Hyundai gets plenty of opportunities to show off the Elantra, including features like the available pre-collision braking. If you want something with a little more action, watch The Chase (below). Angry bears run after a frightened couple, and the Elantra's voice-activated start feature allows the people to get out of trouble in the nick of time. The ad finishes with a little humor to lighten the mood. This commercial still isn't memorable, but it's the better one of this pair. Hyundai hasn't released either ad for before the Super Bowl yet. First Date will star comedian Kevin Hart in a spot for the Genesis sedan, and Better will highlight the automaker's desire to improve its vehicles and customer experience. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S.

Recharge Wrap-up: "E-Mobility Thought to the End" project, Tesla owner tracks stolen car

A Tesla owner helped police track her stolen Model S and catch the thief. Katya Pinkowski of Vancouver, BC found her car missing after a concert, and she was able to track the car's movements with the Tesla app. She relayed the information to the police, who surrounded the car and arrested the driver. "High tech definitely played a helping role," in arresting the suspect, says Richmond RCMP spokesman Cpl. Dennis Hwang. In what appears to be the first Tesla theft in Canada, Pinkowski accidentally left an electronic fob in the car, giving the thief easy access. Read more from The Province. Hyundai has delivered a shipment of 50 ix35 (Tucson) Fuel Cells for distribution in Europe. Europe's largest ever shipment of the hydrogen-powered vehicles puts the count at over 250 of the ix35 Fuel Cells shipped to Europe so far. "This latest landmark delivery enhances our leading position in the roll-out of fuel cell vehicles in Europe," says Hyundai Europe COO Thomas Schmid. "With our fuel cell distribution network growing to 13 European countries, we are enhancing our sales and customer service capabilities, making fuel cell electric vehicles more accessible for customers throughout Europe." Read more in the press release from Hyundai. Daimler, The Mobility House, Getec and Remondis are partnering to connect the world's largest second use battery storage unit to the grid. As part of their "E-Mobility Thought To The End" project, retired EV batteries are being used in the 13-MWh storage unit to help stabilize the grid and help manage energy fluctuations from renewable sources. It serves as another step in the life of the battery before recycling, where the materials from the lithium-ion batteries re-enter the production process. This helps reduce the environmental impact and the costs of electromobility. Read more in the press release below. E-mobility thought to the end: World's largest 2nd-use battery storage unit set to connect to the grid • Cooperation between Daimler, The Mobility House, GETEC and REMONDIS completes the battery value creation cycle • Re-use of electric vehicle batteries improves environmental performance and the lifecycle costs of e-mobility • 13-megawatt battery storage unit to connect to the grid in early 2016 • Levelling out fluctuations in the power grid as an active contribution towards the energy revolution The world's largest 2nd-use battery storage unit will soon go into operation in the Westphalian town of Lunen.

Volvo leads and Mini fails in JD Power's Tech Experience Index

New cars are basically rolling computers. Everything from the engine to the infotainment runs on a series of ones and zeros, and a lot of that technology requires input from the driver. So it's no surprise that JD Power has a study designed specifically to discern which bits of tech drivers love and which bits they loathe. "New technology continues to be a primary factor in the vehicle purchase decision," says JD Power's Kristin Kolodge, executive director of driver interaction & human machine interface research. "However, it’s critical for automakers to offer features that owners find intuitive and reliable. The user experience plays a major role in whether an owner will use the technology on a regular basis or abandon it and feel like they wasted their money." The J.D. Power 2020 U.S. Tech Experience Index (TXI) Study found that Volvo owners are happiest with the technology packed inside their vehicles, followed by BMW and Cadillac, all brands that JD Power classifies as premium. The highest-rated mainstream brand is Hyundai, followed by Subaru and Kia. As was the case with the organization's Initial Quality and APEAL studies, Tesla's numbers aren't officially included because they are the only automaker that has not granted JD Power approval to contact its owners in states that require it. Tesla's projected score of 593 would have put it in second place, right behind Volvo's score of 617. The lowest-ranked brand in the TXI Study is Mini, with Porsche right behind. Diving a little bit deeper, JD Power's findings suggest that the technologies new car buyers care most about are related to helping them see their surroundings better. Camera systems, including rear-view mirror cameras and ground-view cameras, scored highest in five of the six satisfaction attributes measured in the study. The technology that owners could really do without? Gesture controls. Owners who answered JD Power's survey say they don't use gesture controls much at all after initially trying them, and they don't really care if their next vehicle has them. We have to wonder if those responses might be what kept BMW out of the top spot. The TXI Study also found that owners are split on automated driving helpers, like lane-keeping assist and automatic emergency braking. JD Power suggests that owners may need more training on those systems before they learn to trust them. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences.